Country Profile: Wine Sector in China

Country Profile: Wine Sector in China

Published: August 2017
Publisher: GlobalData
Product ref: 283299
Pages: 66
Format: PDF
Delivery: By product vendor

Forward this to a colleague

Price: $875.00

Don't worry. No payment is taken yet

Summary

GlobalData’s Country Profile report on the Wine sector in China provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

Growing middle-class with increasing disposable income and changing lifestyle is driving the Chinese Wine sector. Of the two markets, Still Wine is the largest in value and volume terms and is forecast to register the fastest growth during 2016-2021. On-trade transactions account for the largest volume share in the distribution of wine in the country. Glass is the most commonly only used package material in the sector, while Rigid Plastics is forecast to register the fastest growth during 2016-2021. Yantai Changyu Pioneer Wine Co Ltd and Tonghuagrapewineco., Ltd are the leading market players in the Chinese Wine sector.

What else is contained?
• Market data: Overall market value and volume data with growth analysis for 2011-2021.
• Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
• Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
• Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
• Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

• The Wine sector in China accounted for 62.9% volume share in the Asia-Pacific region.
• The per capita consumption of Wine is higher in China compared to the regional level
• Per capita consumption of Still Wine is high in China compared to global and regional levels
• On-trade is the largest distribution channel in the Chinese Wine sector
• Pre-Mid-Lifers and Older Consumers together accounted for 48.6% share of consumption in 2016
• Changyu accounts for the leading share in the Chinese Wine sector

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Price: $875.00

Don't worry. No payment is taken yet

Need help before you order?

+44 (0)1527 573 618

9:00am - 5:30pm Mon - Fri

Related research categories

By sector: Wine (in Wine & Champagne)

By market: China (in Asia), China (in BRICM)


Not found what you were looking for?

Or contact our research team

We want to meet your research requirements. Let us know what you need, how to contact you and we will do the rest.





How do you want to be contacted?

Phone callback (one working day)
Email

For enhanced security, please complete the following sum:

4 + 9 =

just-drinks homepage



Forgot your password?