Country Profile: Wine in China

Country Profile: Wine in China

Published: November 2018
Publisher: GlobalData
Product ref: 298879
Pages: 82
Format: PDF
Delivery: By product vendor

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The Chinese wine sector is led by the still wine category in both value and volume terms in 2017, it is also forecast to register the fastest growth in both value and volume terms during 2017-2022 . Glass is the most commonly used pack material in the Chinese wine sector, followed by rigid plastics and paper & board. Mid-Lifers (45-55 years) accounted for the highest consumption of wine in the country. ‘Yantai Changyu Pioneer Wine Co Ltd’, ‘Tonghuagrapewineco.., Ltd’, and ‘Yunnan Shangri-La Winery Co Ltd’ are the leading players in the Chinese wine sector.

GlobalData’s Country Profile report on the Wine sector in China provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
• Sector data: Overall sector value and volume data with growth analysis for 2012-2022
• Category coverage: Value and growth analysis for fortified wine, sparkling wine, and still wine with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
• Leading players: Market share of brands and private labels in volume terms in 2017
• Distribution data: Percentage of sales within each category through distribution channels such as food & drinks specialists, hypermarkets & supermarkets, on-trade, e-retailers, convenience stores, department stores, convenience stores, and other general retailers.
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, rigid plastics, rigid metal and others; pack type data for: Bottle and can.


• The per capita consumption of wine was higher in China compared to the regional level in 2017
• Per capita consumption of still wine is higher when compared to sparkling wine category in China
• Changyu is the leading brand in the Chinese wine sector
• Private label penetration is higher in the sparkling wine compared to still wine category
• Glass is the most commonly used pack material in the Chinese wine sector
• Mid-lifers account for the leading share in the consumption of wine in China.

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies Mentioned
Yantai Changyu Pioneer Wine Co Ltd
Tonghuagrapewineco. Ltd
Yunnan Shangri-La Winery Co Ltd
Dynasty Fine Wines Group Limited
Yantai Weilong Grape Wine Co. Ltd.
Distell Group Limited
China Tontine Wines Group Ltd
Citic Guoan Wine Co Ltd
E. & J. Gallo Winery
Yunnan Red Winery Goup Co Ltd
Dragon Sealwinery Co. Ltd

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Related research categories

By sector: Wine (in Wine & Champagne)

By market: China (in Asia), China (in BRICM)

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