Convenience Store 2020

Published: November 2012

Publisher: ResearchFarm Ltd

Product ref: 165200

Pages: 138

Format: PDF

Delivery: Immediate download

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Report description

We have identified 5 issues that will be crucial to the convenience store format in 2020. Today’s convenience store retailers should start to...
• establish an ecosystem around the store,
• become completely catchment-centric (shopper and location),
• integrate their offer by maximising the private label opportunity,
• leverage the c-store in the supply chain and
• update the food service offers remain relevant in the future. Businesses covered include: Ahold, Amazon, Apple, Asda, Boots, Budgens, Carrefour, Casino, Circle K, Coop Suisse, collect+, Coop Deutschland, Coop UK, Costa, Delhaize, DHL, dm, Duanne Reade, Edeka, E.Leclerc, FamilyMart, Febo, Franprix, Hubiz, Kiala, Lawson, Lidl, Migros, Monoprix, Morrison, Rewe, Rossmann, Sourced Market, Spar, Starbucks, SuperBest, Tesco, Waitrose, 7-Eleven

Table of contents

Executive summary
Context – Definitions, Sizes in 2012
Definition: Convenience store of the future
Convenience stores: 6 background drivers , category management
Convenience stores: EU 27, 2011, store numbers data per country
Convenience stores: about the sizes and definitions i
Grocery sizes: EU 27, 2007-2011 in ‘000 €bn
Grocery sizes: shoppers cut back, shop around, trade down and go to hard discounters
Grocery sizes: EU 27, 2007-2011 growth in %, CAGR
Convenience stores: EU 27, 2011, sales per country, % of total grocery, sales per store
Convenience stores: about the sizes and definitions ii
Creating an ecosystem around the convenience store
Convenience stores: stores as ecosystems, heart of infrastructure, sharing footfall
Convenience stores: multichannel hubs, from pulling in click & collect to pushing out QR
The model: stores as ecosystems and multichannel hubs
The other meaning of ecosystem: taking a leaf out of Apple’s and Amazon’s book
The other meaning of ecosystem: creating a walled garden around convenience
Click & collect: the footfall driver
Click & collect: Waitrose’s locker system plans, 24hr access
Click & collect: Waitrose splitting the mundane from the aspirational shop 
Click & collect: Asda trialling drives, Tesco’s dark store development
Click & collect: Tesco pushing out grocery click & collect
Click & collect: collect+ facilitating partnerships between retailers and convenience stores Case example: Amazon’s lockers, the co-op cooperation
Consumers: every second online shoppers wants click & collect, 4 key drivers
Click & collect: determining store location, cost benefit, plan trip around click & collect
Click & collect: upselling, smartphones, click & collect for convenience grocery
Future of convenience: Carrefour’s Mon Panier, convenience click & collect and apps
Future of convenience: e-convenience
Extended aisle: QR code walls and Augmented Reality
Extended aisle: from pulling in footfall to pushing it on to the net
Extended aisle: Tesco, John Lewis convenience
Extended aisle: Delhaize, Superbest, Coop Zürich convenience
Extended aisle: Budnikowsky
Actionable recommendations: QR code walls
Actionable recommendations: Marketing mix, call to action, from QR to AR
AR: No regulations yet, targeting venues, ultimate show rooming, governance issue in store
QR code walls: Recommendations Catchment centricity: Localising Convenience
Localising convenience: know your customer
Localising convenience: Tailoring to particular demographics, Casino, 7-Eleven, Co-op
Localising convenience: Adapting offer to local market and shopper, Casino, Carrefour
Localising convenience: Adapting for an older generation – the case of Japan
Localising convenience: Adapting for an older generation – 7-Eleven & Toyota collaboration
Localising convenience: Adapting for an older generation – FamilyMart
Localising convenience: Duane Reade - Reinventing the traditional US drugstore ...
Localising convenience: Duane Reade - ... for a modern consumer city
Actionable recommendations: Focus on people and place
Catchment centricity: Travel hubs – the fastest growing convenience location
Travel hubs: A lucrative location for convenience stores
Background drivers: guaranteed and high quality footfall, at least twice a day
Background drivers: higher standards, logistics advantage, easier to open small outlets
Travel hubs case examples: Sourced Market, London St. Pancras
Travel hubs case examples: Sourced Market, London St. Pancras, 10k customer per week
Travel hubs case examples: Hubiz, Paris, swivelling a time sensitive proposition
Travel hubs case examples: Hubiz Paris, stock rotation
Travel hubs: Casino and Monoprix bringing everyday convenience to train stations
Travel hubs: Monop’ station, offering laundry services
Actionable recommendations: Travel hub convenience 1/2
Actionable recommendations: Travel hub convenience 2/2
Joined up thinking: Private Label & Convenience
Convenience: integration of location, format and private label range
Migros & Migrolino: dedicated convenience private label line, numbered SKUs
Convenience: shopping as fast and easy as possible, Morrisons’ foodie credentials
Duanne Reade: PL relaunch shifting perception from drugstore to convenience
Ahold: the comprehensive solution, AH Express line, ranges tailored to time of day
Ahold: AH to go - expansion into Germany, support from across the border
Ahold: AH to go - the start of an European wide expansion strategy
Actionable recommendations: convenience private label strategy
Community & the environment: Thornton’s Budgens
Thornton’s Budgens: driving down carbon footprint, Box of hope, community sourcing
Thornton’s Budgens: local sourcing, supply partnerships, beating the competition
Thornton’s Budgens: in store chef, charity links, food from the sky
Private label strategy & local issue
Local and regional: the drivers, perfect opportunity for private label
Local and regional: traceability and QR codes, engaging shoppers
Carrefour: Reflets de France, halo effect for Carrefour’s private label, key loyalty driver
Local and regional: Casino, E.Leclerc, Edeka, Coop eG
Local and regional: visual merchandising crucial for on shelf visibility
Vertical integration: Zara-ising grocery, secure supply, margin and supply chain control 
Vertical integration: threat from FMCG forward integration, lean supply chains
Actionable recommendations: vertical integration and regional lines
integrating the C store into the supply chain: fulfillment opportunities
Supply chain integration: Morrisons, Casino and Cdiscount
Supply chain integration: using the physical c-location as a hub to drive down costs
innovative delivery systems in urban areas: Casino Group’s river delivery system in Paris
innovative delivery systems in urban areas: Casino’s sustainable logistics
innovative delivery systems in urban areas: Franprix’s reduced CO2 footprint
The food service opportunity
Food service: moving towards coffee shops, difficult proposition
Convenience stores: Capitalising on the third place opportunity
Convenience stores: Congenial environments, fast casual dining
Chez Jean: Casino & Relay cooperation, Daily Monop innovative space saving solutions
Circle K: attract target customers and make them regulars
Food service: Rewe to go, difficult German market, bakeries and petrol station saturation
Actionable recommendations: food service and third space
Threats to the model:
Threats to the model: the 3 different effects of rising gas prices
Threats to the model: changing car usage and travel patterns
Threats to the model: hard discounters & drugstores, Boots, Duanne Reade, dm, Rossmann
Threats to the model: regulations and health legislation, the tobacco impact
The threat: Hard discounters, Lidl’s new fascia
Lidl: revamping the store format towards a convenience fascia, focus on fresh and food
Lidl: low branded SKU count, the cash desk innovation
Lidl: drawbacks of the new model, analysis, cost drivers, space considerations
Lidl: private label segmentation and vertical integration as key strategic objective
Lidl: vertical integration achieved in soft drinks, WiP in confectionery, the PET system
Future of convenience: Beyond the realms of the traditional store
Convenience store of the future: mobility, vending and e-convenience
Future of convenience: Mobile c-stores, Japan’s convenience-on-wheels concept
Future of convenience: Benefits of convenience store on wheels concept
Future of convenience: The rise of the vending machines, Costa Express, Febo

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