Consumer market research (page 2 of 2)

From what people drink to why and when, this section explores consumer attitudes and trends. These reports cover variations of consumer behaviour by country, by category and by retail channel. See which strategies are engaging consumers to best effect and spot the latest trends affecting your business.

33 reports found (page 2 of 2)

Title

Date published

Price


Global non-Scotch whiskies insights - market forecasts, prod

Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends

The recent growth trajectory of non-Scotch whiskies shows no sign of waning in the 2015-20 period, with The IWSR predicting extra sales of some 74m cases over the period. Both US and Irish whiskey ben...

April 2016

$1500.00


Global travel retail insights - market forecasts, product in

Global travel retail insights - market forecasts, product innovation and consumer trends

Modest growth for global travel retail: Global travel retail sales of wines and spirits, including pre-mix drinks, rose by a modest 1.8% in 2014, reaching 30.2m nine-litre cases in what was a year of ...

February 2016

$1500.00


Global cachaca insights - market data, product innovation an

Global cachaca insights - market data, product innovation and consumer trends research

The "twin, long-term challenges" facing the cachaça category are: to drive premiumisation and overhaul the category’s image in its home market, while at the same time building exports "slowly and stea...

July 2014

$1300.00


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