Consumer market research

From what people drink to why and when, this section explores consumer attitudes and trends. These reports cover variations of consumer behaviour by country, by category and by retail channel. See which strategies are engaging consumers to best effect and spot the latest trends affecting your business.

30 reports found

Title

Date published

Price


Global RTD & cider insights - market forecasts, product inno

Global RTD & cider insights - market forecasts, product innovation and consumer trends

The global market for ready-to-drinks (RTDs) continues to be one of the healthier sectors of the global marketplace, rising by 1.6% to 399.6m nine-litre cases in 2016. This is a slight reduction over ...

January 2018

$1500.00


Selling Consumer Goods in China - An Analysis of 41 Chinese

Selling Consumer Goods in China - An Analysis of 41 Chinese Cities as Consumer Goods Markets

The Selling Consumer Goods in China report covers the 41 cities in China that offer consumer goods companies the best prospects for market penetration and growth on the fast-growing Chinese consumer g...

January 2018

$499.00


Global vodka insights - market forecasts, product innovation

Global vodka insights - market forecasts, product innovation and consumer trends

Global vodka sales fell by 3.4% between 2015 and 2016 to 461.3m cases, representing a slightly accelerated rate of decline over the 2012-2016 CAGR of -1.3%. The performance of the overall market was m...

December 2017

$1500.00


Snapshot of Beer and Cider Innovation Trends: How key consum

Snapshot of Beer and Cider Innovation Trends: How key consumer trends are affecting innovation in beer and cider

The popularity of craft beers, as well as technological developments that made such beverages easily available, have led to consumers feeling overloaded with choice. Bombarding consumers with beers pr...

December 2017

$1450.00


Targeting Consumer Needs for Energy and Sports Nutrition: Ho

Targeting Consumer Needs for Energy and Sports Nutrition: How to effectively target mainstream consumer needs through innovation

Targeting Consumer Needs for Energy and Sports Nutrition, report explores innovation opportunities for food, drink brands, sports nutrition, and energy food and drink brands....

December 2017

$1450.00


Global Gin Insights - market forecasts, product innovation a

Global Gin Insights - market forecasts, product innovation and consumer trends

Global gin sales climbed 1.2% between 2011 and 2016 to reach a new high of 58m nine-litre cases. However, the market looks very different if one excludes low-priced brands. This is the universe that t...

November 2017

$1500.00


Global Scotch whisky insights - market forecasts, product in

Global Scotch whisky insights - market forecasts, product innovation and consumer trends

After hitting a high-water mark for global sales of 95.7m nine-litre cases in 2012, the global Scotch whisky market has since witnessed four consecutive years of declining sales, during which it has s...

November 2017

$1500.00


Update on Our Top 10 Global Consumer Trends for 2017: Wellne

Update on Our Top 10 Global Consumer Trends for 2017: Wellness as Status Symbol

This report is an update on how the Wellness as status symbol trend, identified in Euromonitor’s Top 10 Global Consumer Trends for 2017, is progressing. It examines how healthy living and self-improve...

November 2017

$1325.00


Consumer Types: Mexico

Consumer Types: Mexico

Euromonitor International explores the preferences and behaviours of five consumer types in Mexico across several topic areas, including personal traits, healthy living, shopping and green influences,...

November 2017

$1325.00


Where Next for Bottled Water? Exploring consumer trends and

Where Next for Bottled Water? Exploring consumer trends and innovation opportunities in bottled water

Where Next for Bottled Water? Exploring consumer trends and innovation opportunities in bottled water, report outlines the key consumer trends and innovation opportunities within the bottled water cat...

November 2017

$1450.00


International whiskies insights - market forecasts, product

International whiskies insights - market forecasts, product innovation and consumer trends

The international (non-Scotch) whiskey category is a vast, high-growth part of the global alcoholic drinks marketplace, totalling some 307m nine-litre cases in 2016. Of this figure, the Indian whisky ...

October 2017

$1500.00


Tapping the Silver Consumer Market

Tapping the Silver Consumer Market

The global consumer landscape is being transformed and reshaped at an unprecedented pace. With fewer births and an increasing life expectancy, population ageing is now taking place in almost all count...

October 2017

$1325.00


Consumer Lifestyles in Turkey

Consumer Lifestyles in Turkey

Recent political and economic uncertainty have dampened disposable income growth as well as consumer spending, which declined between 2015 and 2016. Regardless, the county’s dynamic cohort of younger ...

October 2017

$2100.00


Consumer Lifestyles in Spain

Consumer Lifestyles in Spain

After suffering through years of economic crisis, consumers are slowly becoming more optimistic as the job market improves, disposable incomes begin to rebound. On the other hand, most Spaniards are s...

October 2017

$2100.00


2017 Digital Consumer Index: Pinpointingthe Most Promising D

2017 Digital Consumer Index: Pinpointingthe Most Promising Digital Opportunities

The Middle East and Africa region has been at the forefront of a mobile revolution that has improved digital connectivity. While the Middle East also has strong fixed-line networks and fibre connectio...

October 2017

$1325.00


TrendSights Analysis: Situational Complexity - The evolution

TrendSights Analysis: Situational Complexity - The evolution of consumer life stages and how this is influencing spending intentions

TrendSights Analysis: Situational Complexity, is part of GlobalData's TrendSights series and explores how brands can provide a superior and more unique fit for specific consumer segments....

October 2017

$3450.00


Consumer Lifestyles in South Africa

Consumer Lifestyles in South Africa

Optimism appears to have rebounded after a period of low consumer confidence and sluggish consumer spending growth. The growing number of single-person households is driving increased demand for produ...

September 2017

$2100.00


Consumer Lifestyles in Croatia

Consumer Lifestyles in Croatia

After suffering through years of recession, consumers have more recently been buoyed by rising incomes and a stronger jobs market, and renewed optimism is spurring increased spending and greater consu...

September 2017

$2100.00


How Can Mexico Boost Consumer Demand?

How Can Mexico Boost Consumer Demand?

Although Mexico’s middle class has been expanding, its share in total consumption has not risen and is set to remain static through to 2030. Mexico could increase middle class purchasing power by addr...

September 2017

$1325.00


Global Tequila and mezcal insights - market forecasts, produ

Global Tequila and mezcal insights - market forecasts, product innovation and consumer trends

Agave-based spirits is one of the global success stories of the spirits industry. In 2016, worldwide sales of Tequila increased by 2.6% to 30.4m nine-litre cases. The Americas region accounts for 89.1...

August 2017

$1500.00


Success Case Study: The Honest Company - Capitalizing on the

Success Case Study: The Honest Company - Capitalizing on the consumer demand for "chemical-free" products

Success Case Study: The Honest Company, is part of GlobalData’s Successes and Failures research....

August 2017

$995.00


Global flavoured spirits insights - market forecasts, produc

Global flavoured spirits insights - market forecasts, product innovation and consumer trends

The US is the leading market for flavoured spirits (excluding low-priced spirits and full-strength spirits) at 20.4m cases. The next-largest markets are Germany, France, Italy and Argentina. The UK, J...

June 2017

$1500.00


Global Champagne and sparkling wine insights - market foreca

Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends

This edition of our global Champagne and sparkling wine report contains the latest data from The IWSR combined with our unique analyst insights and brand interview extracts. It forecasts the future of...

April 2017

$1500.00


GlaxoSmithKline Consumer Healthcare Ltd in Hot Drinks (India

GlaxoSmithKline Consumer Healthcare Ltd in Hot Drinks (India)

GlaxoSmithKline Consumer Healthcare Ltd will continue to focus on brand extensions by introducing products and variants from its international portfolio as well as products derived from its research a...

April 2017

$150.00


Consumer Lifestyles in Austria

Consumer Lifestyles in Austria

Despite their relative affluence, consumers slowed their spending in recent years as a result of a sluggish economy and declining levels of disposable income. Consumers have also reduced borrowing and...

April 2017

$2100.00


Innovation Trends in Organic and Natural Products: Capitaliz

Innovation Trends in Organic and Natural Products: Capitalizing on consumer preferences for natural and organic products

Innovation Trends in Organic and Natural Products: Capitalizing on consumer preferences for natural and organic products examines what organic and natural mean as consumer trends and why they are impo...

March 2017

$1450.00


Global Cognac insights - market forecasts, product innovatio

Global Cognac insights - market forecasts, product innovation and consumer trends

This report contains full-year 2015 data

This edition of our global Cognac report contains the latest 2015 data from The IWSR combined with our unique analyst insights and brand interview extracts. Global Cognac volumes rose 3.9% in 2015, hi...

November 2016

$1500.00


Global rum insights - market forecasts, product innovation a

Global rum insights - market forecasts, product innovation and consumer trends

This report contains full-year 2015 data

Global rum sales amounted to 141.8m nine-litre cases in 2015, a decline of 0.8% over 2014 levels, but not too far off the +0.6% compound annual growth rate (CAGR) seen between 2010 and 2015. On the pl...

August 2016

$1500.00


Global travel retail insights - market forecasts, product in

Global travel retail insights - market forecasts, product innovation and consumer trends

Modest growth for global travel retail: Global travel retail sales of wines and spirits, including pre-mix drinks, rose by a modest 1.8% in 2014, reaching 30.2m nine-litre cases in what was a year of ...

February 2016

$1500.00


Global cachaca insights - market data, product innovation an

Global cachaca insights - market data, product innovation and consumer trends research

The "twin, long-term challenges" facing the cachaça category are: to drive premiumisation and overhaul the category’s image in its home market, while at the same time building exports "slowly and stea...

July 2014

$1300.00


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