Consumer Lifestyles in South Korea
For years, South Korean consumers have been facing worryingly high levels of household debt and this has affected demand for many non-essential products and services. This is plaguing nearly all age cohorts, including those dubbed Mid-Lifers; six out of 10 South Koreans in their forties and fifties are in debt. Nevertheless, when they do shop for products an increasing number of South Koreans—always technology pioneers—go online. Between 2007 and 2012, online purchasing grew by nearly 50%.
Euromonitor's Consumer Lifestyles in South Korea report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Lifestyles market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contentsTop Five Consumer Trends
High Levels of Household Debt Affecting Consumers' Personal Finances
Growing Number of Single Households Drive Changes in Consumer Habits
Consumers Increasingly Seek "healing"
Mobile Shopping Continues To Grow
Men's Use of Grooming Products Becoming More Diverse
Babies and Infants
Table 1 Consumer Segmentation and Population Data 2000, 2005, 2010, 2011, 2012, 2015
Chart 1 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020
Housing and Households
Table 2 Housing and Households Data 2000, 2005, 2010, 2011, 2012, 2015
Chart 2 Number of Households by Disposable Income Bracket 2005, 2010, 2015
Money and Savings
Attitudes Toward Payment Methods
Money and Savings
Mortgages and Loans
Table 3 Money and Savings Data 2000, 2005, 2010, 2011,2012, 2015
Chart 3 Consumer Lending Compared with Savings and Savings Ratio 2000- 2015
Eating and Drinking
Table 4 Eating and Drinking Data 2000, 2005, 2010, 2011,2012, 2015
Chart 4 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Food and Alcoholic Drinks 2000-2015
Grooming and Fashion
Perceptions of Beauty
Table 5 Grooming and Fashion Data 2000, 2005, 2010, 2011, 2012, 2015
Chart 5 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Clothing, Footwear and Personal Care 2000-2015
Health and Wellness
Attitudes To Health and Well-being
Attitudes To Smoking
Table 6 Health and Wellness Data 2000, 2005, 2010, 2011,2012, 2015
Chart 6 Real Growth in Public and Private Expenditure on Health Compared with Healthy Life Expectancy at Birth 2000-2015
Main Household Shop
Shopping for Big-ticket Items
Table 7 Shopping Data 2000, 2005, 2010, 2011, 2012, 2015
Chart 7 Index of Retail Sales Compared with Real Growth in Retail Sales through Hypermarkets, Supermarkets and Internet Retailing 2000-2015
Leisure and Recreation
Sport and Fitness
Public Holidays, Celebrations and Gift-giving
Table 8 Leisure and Recreation Data 2000, 2005, 2010, 2011, 2012, 2015
Chart 8 Percentage of Households in Possession of: Cable TV; Satellite TV System; Internet Enabled Computer; Mobile Telephone; Video Games Console 2000-2015
Table 9 Transport Data: 2000, 2005, 2010, 2011, 2012, 2015
Chart 9 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Transport Services and the Purchase of Cars, Motorcycles and other Vehicles 2000-2015
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