Consumer and Market Insights: Wine in Australia

Consumer and Market Insights: Wine in Australia

Published: September 2016
Publisher: GlobalData
Product ref: 262871
Pages: 70
Format: PDF
Delivery: By product vendor

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The Australian Wine market is set to register growth in both value and volume terms during the analysis period 2015-2020. The Still Wine category has the highest volume share in the overall Wine market, while the Sparkling Wine category is expected to register fastest value growth among all categories during 2015-2020. Led by affluent Wine enthusiasts, there has been an increase in demand for premium and indulgent Wines. Further, the popularity of Wine among women is driving manufacturers to create Wine exclusively for this gender.

Key Findings
- The Wine market in Australia is forecast to grow at a CAGR of 3.1% during 2015-2020.
- Australians are opting for value for money products in the Wine market.
- Fortified Wine is the smallest value category in the Australian Wine market.
- Hypermarkets & Supermarkets is the leading distribution channel in the Australian Wine market.
- Yellow glen is the leading brand in the Sparkling Wine category.
- The Champagne segment is expected to gain maximum share growth within the Sparkling Wine category.
- Screw Top is the commonly used closure type in the Australian Wine market.

Canadean’s Consumer and Market Insights report on the Wine market in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Metal, and others; container data for: Bottle, Carton, Bag-In-Box and others
- Consumer level trends: Top four consumer trends which influence Wine products consumption
- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Access to analysis on products launched in the market
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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Related research categories

By sector: Consumer (in Trends), Wine (in Wine & Champagne)

By market: Australia (in Oceania)

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