Concentrates market research

Use this section of our site to track the concentrates category within the soft drinks industry. We have reports that monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

124 reports found (page 1 of 5)

Title

Date published

Price


More Than Meets the Eye: The World of Concentrates

More Than Meets the Eye: The World of Concentrates

Concentrates are an often overlooked category, yet one which offers a connection to the vast and growing purchasing power wielded by low-income consumers the world over. The category’s versatility off...

September 2012

$2000.00


Concentrates in Azerbaijan

Concentrates in Azerbaijan

The area has a number of loyal consumers, mainly of older age, who are used to making RTD beverages from concentrates. In 2012, sales were stimulated by a number of new launches in powder concentrates...

March 2013

$900.00


Concentrates in Dominican Republic

Concentrates in Dominican Republic

Despite marketing strategies by manufacturers and producers designed to further define the category, concentrates as a whole failed to gain significant traction against carbonates and fruit/vegetable ...

March 2013

$900.00


Concentrates in Slovenia

Concentrates in Slovenia

As opposed to other soft drink categories, which were negatively affected by the unstable economic situation in Slovenia, concentrates benefited and posted some positive growth. The main reason for th...

March 2013

$900.00


Concentrates in Venezuela

Concentrates in Venezuela

Given the strong competition from fruit/vegetable juice, a general trend that has been widespread amongst juice drinks and powder concentrates is the launch of mixed fruit flavours, such as the recent...

March 2013

$900.00


Concentrates in Canada

Concentrates in Canada

In 2012, retail sales of concentrates fell 6% in volume, reaching 2 million litres, while value sales grew by 3% to reach nearly C$136 million. The general lack of nutritional value in most concentrat...

March 2013

$900.00


Concentrates in China

Concentrates in China

In 2012, concentrates witnessed slight deceleration, although 2% growth was still recorded. This marginal slowdown was due to the ongoing consumer shift away from concentrates towards fruit/vegetable ...

April 2013

$900.00


Concentrates in Sweden

Concentrates in Sweden

Stevia-based sweeteners were allowed in Sweden and the EU in November 2011. A few months later Procordia Food launched its first product sweetened with stevia under its leading Fun Light brand, which ...

April 2013

$900.00


Concentrates in Denmark

Concentrates in Denmark

The economic downturn had a key impact on the concentrates category in 2012. Volume sales increased as consumers are saving money by substituting carbonates and bottled water with tap water, which at ...

May 2013

$900.00


Concentrates in Estonia

Concentrates in Estonia

Like fruit/vegetable juice, concentrates were faced with increased raw material prices, which impacted sales. However, concentrates performed slightly better than fruit/vegetable juice as they are per...

May 2013

$900.00


Concentrates in Finland

Concentrates in Finland

Total concentrates RTD volume sales declined by 2% in 2012. Maturity and the economic downturn undermined demand. Little manufacturer activity also prevented sales from growing. Sales furthermore suff...

April 2013

$900.00


Concentrates in Georgia

Concentrates in Georgia

Since the major domestic player Lagidze withdrew its products in liquid concentrates from the off-trade channel in 2009, the category stagnated in retail. Overall, concentrates are not very popular am...

April 2013

$900.00


Concentrates in New Zealand

Concentrates in New Zealand

1% 2012 total value growth was in line with the equivalent review period growth rate. Growth continued in 2012 as consumers were able to see the value of purchasing concentrates as opposed to other no...

April 2013

$900.00


Concentrates in Norway

Concentrates in Norway

Concentrates has been a declining category for the last three years, though in 2012 the category saw some positive growth figures due to new product launches in private label and also consumer loyalty...

May 2013

$900.00


Concentrates in Lithuania

Concentrates in Lithuania

Concentrates saw little change in 2012. The industry was stagnant for the most part, rarely making their products visible in the media. However, the gradually rebounding spending power of consumers an...

May 2013

$900.00


Concentrates in Bosnia-Herzegovina

Concentrates in Bosnia-Herzegovina

Relative to the CAGR recorded during the review period, the performance of concentrates in 2012 was weaker in the off-trade in current value terms. Concentrates suffers from intensified competition in...

May 2013

$900.00


Concentrates in Colombia

Concentrates in Colombia

Fortifying concentrates has become a rule in recent years. That trend not only responds to a marketing strategy but to the mass nutritional deficit of the local population, exacerbated in a low-income...

May 2013

$900.00


Concentrates in Latvia

Concentrates in Latvia

Being a non-essential product, concentrates benefitted the most from the economic recovery. Improving purchasing power allowed consumers to spend more to please themselves and buy non-staple products....

May 2013

$900.00


Concentrates in Macedonia

Concentrates in Macedonia

Concentrates recorded marginal value growth in 2012 while suffering a decline in volume sales. Nevertheless, there are some who remain loyal to concentrates, these mainly being low-income consumers an...

May 2013

$900.00


Concentrates in Slovakia

Concentrates in Slovakia

Concentrates have a long tradition in Slovakia and for many consumers, concentrates are an important component of daily consumption. However, the category is threatened by the increasing popularity of...

May 2013

$900.00


Concentrates in Spain

Concentrates in Spain

Powder concentrates performed positively in 2012, due mainly to the rising popularity of sporting activity in Spain. Since most of the references that make-up powder concentrates are sports drinks, th...

May 2013

$900.00


Concentrates in Kazakhstan

Concentrates in Kazakhstan

Concentrates is the least developed category in soft drinks in Kazakhstan, accounting for only 0.1 million litres in 2012. Its poor development is due to the specific method of consumption of concentr...

June 2013

$900.00


Concentrates in Ukraine

Concentrates in Ukraine

Concentrates in Ukraine suffered a radical contraction since the 2008 financial crisis, with double-digit declines witnessed every year between 2008 and 2011. Although the category fall halted over 20...

June 2013

$900.00


Concentrates in Hungary

Concentrates in Hungary

In 2012, concentrates recorded positive growth in both volume and value terms as both formats, liquid and powder, are good alternatives to carbonates, fruit/vegetable juice and RTD tea thanks to their...

June 2013

$900.00


Concentrates in Malaysia

Concentrates in Malaysia

The growing number of health-conscious consumers in Malaysia has resulted in lower demand for concentrates in part because of the generally high sugar content of these products. In Malaysia, more than...

June 2013

$900.00


Concentrates in Portugal

Concentrates in Portugal

Concentrates benefited from offering one of the lowest RTD unit price levels in soft drinks towards the end of the review period, as consumers' economic woes encouraged many to cut spending wherever p...

June 2013

$900.00


Concentrates in Serbia

Concentrates in Serbia

In 2012 the powder format developed much faster than liquid concentrates. In RTD terms, powder concentrates posted a 9% increase while liquid concentrates posted a modest decline. Much of these perfor...

June 2013

$900.00


Concentrates in the Czech Republic

Concentrates in the Czech Republic

In 2012, Czech consumers continued to save on soft drinks and they opted more for liquid concentrates for two reasons. Firstly, liquid concentrates mixed with water is a cheap drink and it matches the...

June 2013

$900.00


Concentrates in the United Kingdom

Concentrates in the United Kingdom

With increasing pressures on personal finances, UK consumers continued to look for new ways in which to save money. One aspect of this is the increased trend of cooking and socialising at home. Produc...

June 2013

$900.00


Concentrates in Indonesia

Concentrates in Indonesia

In 2012, both liquid concentrates and powder concentrates registered a decelerating volume growth compared to 2011, although still being fairly strong. Liquid concentrates products are already quite w...

June 2013

$900.00


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