Concentrates in Romania

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 175914

Pages: 37

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

The small growth of concentrates in 2012 was mainly the result of the loss of purchasing power, which in turn affected sales of more expensive fruit juices and carbonates and sustained the sales of concentrates, perceived as providing a healthy RTD product at a lower price per unit. The crisis has led to the increasing consumption of traditional liquid concentrates, which lost popularity during the boom period 2006-2008 when other soft drinks categories witnessed significant growth.

Euromonitor International's Concentrates in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Table 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 2 Off-trade Sales of Concentrates (as sold) by Category: Volume 2007-2012
Table 3 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2007-2012
Table 4 Off-trade Sales of Concentrates (RTD) by Category: Volume 2007-2012
Table 5 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2007-2012
Table 6 Off-trade Sales of Concentrates by Category: Value 2007-2012
Table 7 Off-trade Sales of Concentrates by Category: % Value Growth 2007-2012
Table 8 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2012
Table 9 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2009-2012
Table 10 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2008-2012
Table 11 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2009-2012
Table 12 Company Shares of Concentrates (RTD) by Off-trade Volume 2008-2012
Table 13 Brand Shares of Concentrates (RTD) by Off-trade Volume 2009-2012
Table 14 Company Shares of Concentrates by Off-trade Value 2008-2012
Table 15 Brand Shares of Concentrates by Off-trade Value 2009-2012
Table 16 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2012-2017
Table 17 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2012-2017
Table 18 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 19 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 20 Forecast Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 21 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Executive Summary
Sales of Soft Drinks Declined in 2012
Performance Impacted by Diminished Disposable Incomes
Coca-Cola was the Indisputable Leader in 2012
Small Grocery Retailers Dominated Distribution in 2012
Forecast Growth Will Be Below Potential
Key Trends and Developments
Low Purchasing Power Affected Sales
Modern Retailers Expanded Activity
Sales in Rural Areas Show Good Growth Potential
Romanians Are Increasingly Interested in Healthy Soft Drinks
Market Data
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
Table 30 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
Table 31 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
Table 34 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
Table 35 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
Table 36 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
Table 37 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
Table 38 Company Shares of Off-trade Soft Drinks by Value 2008-2012
Table 39 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
Table 40 Penetration of Private Label (as sold) by Category by Volume 2007-2012
Table 41 Penetration of Private Label by Category by Value 2007-2012
Table 42 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 47 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
Table 48 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Romania
Table 51 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 52 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 53 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 54 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 55 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 56 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Table 57 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 58 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Sources
Summary 1 Research Sources













Price: $ 900.00

Related research categories

By sector: Concentrates (in Soft drinks)

By market: Romania (in Europe)