Colombia Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Colombia Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Published: November 2016
Publisher: GlobalData
Product ref: 263813
Pages: 46
Format: PDF
Delivery: By product vendor

Forward this to a colleague

Price: $2800.00

Don't worry. No payment is taken yet

Summary
Across the alcoholic beverages industry in Colombia, consumption increased almost 1500 th hl in 2015, where the beer market has 7% of market share. Though there was economic slowdown, the weather was positive for some of the categories in the beverage industry as it was characterized by prolonged high temperature. The beer consumption rose benefiting from the warm weather brought by El Nino, aggressive marketing campaigns, promotional activities and new product launches. Tourism also contributed to the positive performance of this category. Growing trends like convenience impacted the packaging trends such as the growth of metal cans. On the other hand, health and wellness favored the consumption of alcohol free beers.

Key Findings
- As stricter rules on drinking and driving came into effect in 2013, leading players decided to introduce alcohol free beers, creating the demand for non-alcoholic products.
- The increasing interest of Colombians in consuming products that are perceived as of higher quality favored the fast emergence of the premium and super premium beer segments.
- Mainstream beer was the most popular segment with 88% share of the market.
- Super premium was the fastest growing price segment, with 39% growth in 2015.

Synopsis
Canadean’s Colombia Beer Market Insights 2016 Report provides a complete overview of the Colombia beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
- Value by distribution channel 2011-2015, with 2016 forecasts
- 2014-2016 selected on- / off-premise retail prices
- Details of key beer new product launches in 2015 by company
- Overview of the competitive landscape in the beer market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
- Data is also available in excel format

Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Colombia beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Colombia beer market to support your brand development and marketing initiatives
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Colombia beer market
- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Price: $2800.00

Don't worry. No payment is taken yet

Need help before you order?

+44 (0)1527 573 618

9:00am - 5:30pm Mon - Fri

Related research categories

By sector: Trends, Beer (in Beer & Cider)

By market: Colombia (in South America)


Not found what you were looking for?

Or contact our research team

We want to meet your research requirements. Let us know what you need, how to contact you and we will do the rest.





How do you want to be contacted?

Phone callback (one working day)
Email

For enhanced security, please complete the following sum:

2 + 7 =

just-drinks homepage



Forgot your password?