Coffee in Vietnam

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 176861

Pages: 27

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

In 2012, Vietnamese consumers still had a habit of drinking Vietnamese filter coffee, thanks to its very affordable price as well as the wide coverage of these coffee stores across the country. In spite of being a coffee-growing country, per capita consumption of coffee in Vietnam remained low compared to other countries in the region, such as Singapore and South Korea. As such, coffee still had tremendous potential to grow in line with the influence of Western culture.

Euromonitor International's Coffee in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Coffee by Category: Volume 2007-2012
Table 2 Retail Sales of Coffee by Category: Value 2007-2012
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2007-2012
Table 4 Retail Sales of Coffee by Category: % Value Growth 2007-2012
Table 5 Fresh Ground Coffee: Standard Vs Pods % Value Analysis 2007-2012
Table 6 Instant Coffee by Type: % Value Breakdown 2007-2012
Table 7 Coffee Company Shares by Retail Value 2008-2012
Table 8 Coffee Brand Shares by Retail Value 2009-2012
Table 9 Forecast Retail Sales of Coffee by Category: Volume 2012-2017
Table 10 Forecast Retail Sales of Coffee by Category: Value 2012-2017
Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 13 Fresh Ground Coffee: Forecast Standard Vs Pods % Value Analysis 2012-2017
Trung Nguyen Corp in Hot Drinks (vietnam)
Strategic Direction
Key Facts
Summary 1 Trung Nguyen Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Trung Nguyen Corp: Competitive Position 2012
Vinacafe Bien Hoa Jsc in Hot Drinks (vietnam)
Strategic Direction
Key Facts
Summary 3 Vinacafe Bien Hoa JSC: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Vinacafe Bien Hoa JSC: Competitive Position 2012
Executive Summary
Hot Drinks Displays Good Growth in 2012 Despite Economic Difficulties
Increasing Demand for Instant Hot Drinks
Intense Competition Amongst Local and International Players
Traditional Trade Channels Still Important
Strong Growth Rate for Hot Drinks Over the Forecast Period
Key Trends and Developments
Slower Value Growth in 2012 Due To Economic Slowdown
Specialist Coffee Shops Are A Boost for Coffee Sales
Traditional Trade Channels Dominate Hot Drinks
Growing Appeal of Instant Products
Healthy Products To Be the Main Selling Point
Market Data
Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
Table 15 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
Table 16 Retail Sales of Hot Drinks by Category: Volume 2007-2012
Table 17 Retail Sales of Hot Drinks by Category: Value 2007-2012
Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2007-2012
Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2007-2012
Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2007-2012
Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2007-2012
Table 22 Total Sales of Hot Drinks by Category: Total Volume 2007-2012
Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2007-2012
Table 24 Hot Drinks Company Shares by Retail Value 2008-2012
Table 25 Hot Drinks Brand Shares by Retail Value 2009-2012
Table 26 Sales of Hot Drinks by Distribution Format: % Analysis 2007-2012
Table 27 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2012
Table 28 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2012-2017
Table 29 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2012-2017
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Appendix
Production/import/export Data
Table 38 Production of Hot Drinks by Category 2005-2012
Sources
Summary 5 Research Sources













Price: $ 900.00

Related research categories

By sector: Coffee (in Hot drinks)

By market: Vietnam (in Asia)