Coca-Cola Entreprises SA in Soft Drinks (France)
According to the company, Coca-Cola sales suffered from the tax on sweetened Soft drinks in 2012. As a result, the company is likely to focus on regaining its volume sales during the forecast period. Moreover, Coca-Cola is expected to develop naturally sweetened soft drinks and remove aspartame from its actual brands due to the controversy surrounding this artificial sweetener. Despite the soda tax, Coca-Cola is likely to continue to invest in France.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Coca-Cola Entreprises SA: Key Facts
Summary 2 Coca-Cola Entreprises SA: Operational Indicators
Summary 3 Coca-Cola Entreprises SA: Production Statistics 2012
Summary 4 Coca-Cola Entreprises SA: Competitive Position 2012
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