Cia Brasileira de Bebidas in Alcoholic Drinks (Brazil)
In order to maintain its leadership of alcoholic drinks, Cia Brasileira de Bebidas continues to invest in the construction of new production sites and distribution centres. The company is also making large investments in marketing and promotional campaigns, in order to stimulate volume sales, which suffered from price increases of beer due to the rise in federal taxes. The major focus is on premium lager, which helped to maintain company revenue in 2012.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Cia Brasileira De Bebidas: Key Facts
Summary 2 Cia Brasileira De Bebidas: Operational Indicators
Summary 3 Cia Brasileira De Bebidas: Production Statistics 2012
Summary 4 Cia Brasileira De Bebidas: Competitive Position 2012
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