Chaayos - Success Case Study

Chaayos - Success Case Study

Published: March 2021
Publisher: GlobalData
Product ref: 320422
Pages: 20
Format: PDF
Delivery: By product vendor

Forward this to a colleague

Price: $595.00

Don't worry. No payment is taken yet

Summary

Chaayos was founded in 2012 to tap into the potential for tea cafés in India, one of the world's biggest tea-drinking nations. Over a span of eight years, the company has grown significantly in terms of revenue and number of outlets.

Chaayos offers a wide assortment of ingredients that customers can choose to customize beverages according to their preference. Its data analytics tool Kettle helps in understanding consumer needs. It has invested in Internet of Things (IoT) technology to maintain consistency in its offerings.

Scope

• Updates menus in line with changing consumer preferences frequently in order to attract new customers and create more consumption occasions.
• Focus on expanding footprint in the form of cloud kitchens, which only offer take-aways and deliveries, as consumers are likely to become even more convenience-driven in the future.
• Invest in upgrading technological capabilities as technology is the way ahead; a high degree of automation and analytics is likely to give operators an edge over their competitors.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Price: $595.00

Don't worry. No payment is taken yet

Need help before you order?

+44 (0)1527 573 736

9:00am - 5:30pm Mon - Fri

Related research categories


Not found what you were looking for?

Or contact our research team

We want to meet your research requirements. Let us know what you need, how to contact you and we will do the rest.





How do you want to be contacted?

Phone callback (one working day)
Email

For enhanced security, please complete the following sum:

3 + 8 =



Forgot your password?