Caribbean Beer Market Insights Report 2016

Caribbean Beer Market Insights Report 2016

Published: September 2016
Publisher: GlobalData
Product ref: 270774
Pages: 438
Format: PDF
Delivery: By product vendor

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Price: $11190.00

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Summary
Overall, the Aruba beer market continued to be highly fragmented, with strong presence of imported brands. In 2015, Heineken not only continued its robust performance thanks to its strong brand positioning due to free trade agreements with Holland, but it also gained market share due to the volume drop of the brand Polar (Kuster`s Trading). Other brands experienced a remarkable growth due to the aggressive expansion plan particularly in those countries that are located in the south of the Caribbean

Key Findings
- The positive performance in the Cuban beer category was mainly driven by the increase of tourism.
- In 2015, Heineken continued its robust performance in Aruba, thanks to its strong brand positioning due to free trade agreements with Holland.
- Banks Holding Ltd carried out an aggressive promotional plan in 2015 to retain its market share in Barbados beer industry.
- Beer market in Dominican Republic saw a positive growth fuelled by the growth of the tourism industry and aggressive promotional campaigns carried out by the leading players.

Synopsis
Canadean’s Caribbean Beer Market Insights 2016 Report provides a complete overview of the Caribbean beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:
-  2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
-  Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
-  Value by distribution channel 2011-2015, with 2016 forecasts
-  2014-2016 selected on- / off-premise retail prices
-  Details of key beer new product launches in 2015 by company
-  Overview of the competitive landscape in the beer market, with analysis of key company performance
-  Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
-  Data is also available in excel format

Reasons To Buy
-  Gain an in-depth understanding of the dynamics and structure of the Caribbean beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
-  Evaluate the current emerging trends and future growth opportunities in the Caribbean beer market to support your brand development and marketing initiatives
-  Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segmentsto best target profitability
-  Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
-  Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
-  Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Caribbean beer market
-  View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Key Highlights
-  Gain an in-depth understanding of the dynamics and structure of the Caribbean beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
-  Evaluate the current emerging trends and future growth opportunities in the Caribbean beer market to support your brand development and marketing initiatives
-  Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segmentsto best target profitability
-  Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
-  Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
-  Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Caribbean beer market
-  View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Price: $11190.00

Don't worry. No payment is taken yet

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