Carbonates in Morocco

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 181239

Pages: 34

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

Despite Increasing health consciousness among consumers, the carbonates category continues to grow both in volume and value terms. Although the soft drinks industry is witnessing a shift in share from carbonates towards healthier products, this is occurring relatively slowly. The cola carbonates category continues to post growth. This reflects the marketing strength of leading brand operators and the attendant symbolism.

Euromonitor International's Carbonates in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Carbonates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Low Calorie Carbonates by Subsector: 2007-2012
Table 2 Off-trade Sales of Carbonates by Category: Volume 2007-2012
Table 3 Off-trade Sales of Carbonates by Category: Value 2007-2012
Table 4 Off-trade Sales of Carbonates by Category: % Volume Growth 2007-2012
Table 5 Off-trade Sales of Carbonates by Category: % Value Growth 2007-2012
Table 6 On-trade vs Off-trade Sales of Carbonates: Volume 2007-2012
Table 7 On-trade vs Off-trade Sales of Carbonates: Value 2007-2012
Table 8 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2007-2012
Table 9 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2007-2012
Table 10 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2007-2012
Table 11 Company Shares of Carbonates by Off-trade Volume 2008-2012
Table 12 Brand Shares of Carbonates by Off-trade Volume 2009-2012
Table 13 Company Shares of Carbonates by Off-trade Value 2008-2012
Table 14 Brand Shares of Carbonates by Off-trade Value 2009-2012
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Les Eaux Minerales D'oulmes in soft drinks (Morocco)
Strategic Direction
Key Facts
Summary 1 Les Eaux Minérales d'Oulmés: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Les Eaux Minérales d'Oulmés: Competitive Position 2012
Executive Summary
soft drinks Sees Healthy Performance
Natural Over Diet soft drinks
Coca-Cola Leads soft drinks in Morocco
Small Grocery Retailers Dominates Retail Distribution
soft drinks Will See Positive Total Volume Growth Over Forecast Period
Key Trends and Developments
Young Population and Rising Urbanisation Drive the Growth in soft drinks
Share of Domestic Companies Is Rising in soft drinks
Visible Shift To Natural Products While Low Calorie Broadens Its Consumer Base
Small Grocery Retailers Loses Share To Supermarkets and Hypermarkets
Heavy investment in Marketing
Market Data
Table 19 Off-trade vs On-trade Sales of soft drinks (as sold) by Channel: Volume 2007-2012
Table 20 Off-trade vs On-trade Sales of soft drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 21 Off-trade vs On-trade Sales of soft drinks by Channel: Value 2007-2012
Table 22 Off-trade vs On-trade Sales of soft drinks by Channel: % Value Growth 2007-2012
Table 23 Off-trade vs On-trade Sales of soft drinks (as sold) by Category: Volume 2012
Table 24 Off-trade vs On-trade Sales of soft drinks (as sold) by Category: % Volume 2012
Table 25 Off-trade vs On-trade Sales of soft drinks by Category: Value 2012
Table 26 Off-trade vs On-trade Sales of soft drinks by Category: % Value 2012
Table 27 Off-trade Sales of soft drinks (as sold) by Category: Volume 2007-2012
Table 28 Off-trade Sales of soft drinks (as sold) by Category: % Volume Growth 2007-2012
Table 29 Off-trade Sales of soft drinks by Category: Value 2007-2012
Table 30 Off-trade Sales of soft drinks by Category: % Value Growth 2007-2012
Table 31 Company Shares of Off-trade soft drinks (as sold) by Volume 2008-2012
Table 32 Brand Shares of Off-trade soft drinks (as sold) by Volume 2009-2012
Table 33 Company Shares of Off-trade soft drinks (RTD) by Volume 2008-2012
Table 34 Brand Shares of Off-trade soft drinks (RTD) by Volume 2009-2012
Table 35 Company Shares of Off-trade soft drinks by Value 2008-2012
Table 36 Brand Shares of Off-trade soft drinks by Value 2009-2012
Table 37 Penetration of Private Label (as sold) by Category by Volume 2007-2012
Table 38 Penetration of Private Label by Category by Value 2007-2012
Table 39 Off-trade Sales of soft drinks by Category and Distribution Format: % Analysis 2012
Table 40 Forecast Off-trade vs On-trade Sales of soft drinks (as sold) by Channel: Volume 2012-2017
Table 41 Forecast Off-trade vs On-trade Sales of soft drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 42 Forecast Off-trade vs On-trade Sales of soft drinks by Channel: Value 2012-2017
Table 43 Forecast Off-trade vs On-trade Sales of soft drinks by Channel: % Value Growth 2012-2017
Table 44 Forecast Off-trade Sales of soft drinks (as sold) by Category: Volume 2012-2017
Table 45 Forecast Off-trade Sales of soft drinks (as sold) by Category: % Volume Growth 2012-2017
Table 46 Forecast Off-trade Sales of soft drinks by Category: Value 2012-2017
Table 47 Forecast Off-trade Sales of soft drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Morocco
Sources
Summary 3 Research Sources













Price: $ 900.00

Related research categories

By sector: Carbonate (in Soft drinks)

By market: Morocco (in Africa)