Cadbury Nigeria Plc in Hot Drinks (Nigeria)

Published: March 2014

Publisher: Euromonitor Plc

Product ref: 199942

Pages: 2

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

Cadbury Nigeria Plc.’s main aim in the other hot drinks category is to ensure that its Cadbury Bournvita brand overtakes Milo as the number one brand in the category. With a good pedigree in the Nigerian fmcg market, and a spread of strong brands, the company is well placed to achieve this, using its strong distribution network. However, the key challenge is to ensure a high marketing spend whilst remaining profitable.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Cadbury Nigeria Plc: Key Facts
Summary 2 Cadbury Nigeria Plc: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Cadbury Nigeria Plc: Competitive Position 2013

Price: $ 150.00

Related research categories

By company: Cadbury