Cía de Bebidas Pepsico SA in Soft Drinks (Spain)
In 2012, Cía de Bebidas Pepsico continued to adapt to the gloomy economic climate by holding back prices, offering its core carbonates brands at lower retail prices than its main competitor Cía Servicios de Bebidas Refrescantes. On the other hand, the company is strongly betting on relaunching some of its core brands. This strategy is exemplified by the change in image of its non-cola carbonates brand Kas and Gatorade sports drinks, which has been renamed Gatorade G Series.
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Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
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Table of contentsStrategic Direction
Summary 1 Cía de Bebidas Pepsico SA: Key Facts
Summary 2 Cía de Bebidas Pepsico SA: Operational Indicators
Summary 3 Cía de Bebidas Pepsico SA: Competitive Position 2012
Related research categories
By company: PepsiCo
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