Cía de Bebidas Pepsico SA in Soft Drinks (Spain)

Published: May 2013

Publisher: Euromonitor Plc

Product ref: 171785

Pages: 3

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

In 2012, Cía de Bebidas Pepsico continued to adapt to the gloomy economic climate by holding back prices, offering its core carbonates brands at lower retail prices than its main competitor Cía Servicios de Bebidas Refrescantes. On the other hand, the company is strongly betting on relaunching some of its core brands. This strategy is exemplified by the change in image of its non-cola carbonates brand Kas and Gatorade sports drinks, which has been renamed Gatorade G Series.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Cía de Bebidas Pepsico SA: Key Facts
Summary 2 Cía de Bebidas Pepsico SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Cía de Bebidas Pepsico SA: Competitive Position 2012













Price: $ 150.00

Related research categories

By company: PepsiCo