Bulmers Ltd in Alcoholic Drinks (Ireland)
Bulmers continues to fight for domestic revenues in a tough trading environment as off-trade price deflation accelerates. The cider/perry category is dominated in Ireland by Bulmers Cider but the company has been facing intensifying competition due to limited growth prospects in beer leading to many brewers entering this more dynamic category.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Bulmers Ltd: Key Facts
Summary 2 Bulmers Ltd: Production Statistics 2012
Summary 3 Bulmers Ltd: Competitive Position 2012
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