Bubly Sparkling Water - Success Case Study

Summary

This report is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. It focuses on the success of Bubly, a colorful and sugar-free sparkling water brand. It shows how the brand understood its younger consumer base and how to meaningfully engage them through marketing and packaging.

This report focuses on the success of Bubly in North America as a new player in the increasingly competitive sparkling water category thanks to health and wellness trends.

Scope

• Sparkling water has grown in North America in the last few years.
• A celebrity-endorsed Superbowl Ad helped build brand awareness.
• Consumers prioritize moderation and health and wellness in the beverage category.

Reasons to Buy

• Understand success in branding and product design.
• Consider the impact of social media and influencers on the category.

1. Introduction
2. What?
3. Why?
4. Take-outs
5. Appendix