Brazil Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Brazil Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Published: November 2016
Publisher: GlobalData
Product ref: 263811
Pages: 50
Format: PDF
Delivery: By product vendor

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Price: $2800.00

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Summary
The total alcoholic drinks market saw a decline of 2% driven by the 3% decline seen in beer consumption, which holds over 85% of the total alcoholic drinks market therefore driving consumption trends. Whilst the overall beer market shrank, craft offerings continued to grow with more producers starting to focus on the premium segment. Producers were increasingly focused on reducing the cost of packaging to save money for both them and the consumers.

Key Findings
- Brazil's 2015 beverage market performance slowed due to tighter socio-economic conditions.
- A group of women launched a new beer called Feminist in order to try and promote equality in the beer market.
- As the economic recession continued consumer preferred to drink at home rather than in on-premise outlets in order to save money.
- Imported brands priced too high for consumers to afford that led to a very tiny shareholding of these brands in the market.
- Supermarket DIA launched a new Private Label pure malt beer TAG making it the only supermarket to do so in the whole of Brazil.
- Amidst the challenging socio-economic condition in Brazil, beer holds an opportunity to grow as a low cost alcoholic beverage to more expensive spirits.

Synopsis
Canadean’s Brazil Beer Market Insights 2016 Report provides a complete overview of the Brazil beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
- Value by distribution channel 2011-2015, with 2016 forecasts
- 2014-2016 selected on- / off-premise retail prices
- Details of key beer new product launches in 2015 by company
- Overview of the competitive landscape in the beer market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
- Data is also available in excel format

Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Brazil beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Brazil beer market to support your brand development and marketing initiatives
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Brazil beer market
- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Price: $2800.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Trends, Beer (in Beer & Cider)

By market: Brazil (in South America), Brazil (in BRICM)


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