Better For You Beverages in Austria

Better For You Beverages in Austria

Published: May 2017
Publisher: Euromonitor International
Product ref: 276922
Pages: 22
Format: PDF
Delivery: Immediate download

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Better for you beverages, while offering primarily reduced caffeine and reduced sugar products continued to be perceived as “not so much better” by many Austrians in 2016. While the health and wellness trend has been present in Austria for many years now, consumers in Austria have been increasingly returning to natural and organic products when it comes to food and beverages, which they perceive as the only products that actually can be called health and wellness.

Euromonitor International's Better For You Beverages in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $990.00

Don't worry. No payment is taken yet

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Related research categories

By sector: General drinks

By market: Austria (in Europe)


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