Beer in Malaysia

Beer in Malaysia

Published: June 2017
Publisher: Euromonitor International
Product ref: 277863
Pages: 32
Format: PDF
Delivery: Immediate download

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Following the implementation of GST in 2015, which resulted in a price rise for beer, the new excise tax in 2016 again affected demand for beer, particularly for beer with an ABV of higher than 5%, as the new tax structure is calculated based on alcohol strength. In addition, leading beer brands also announced a price increase per barrel for their drinks sold through bars and clubs, which further hindered total volume growth of beer. As a result, demand for beer was largely stagnant, with total...

Euromonitor International's Beer in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Original price: $990.00

Price: $792.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Malaysia (in Asia)


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