Bavaria SA in Alcoholic Drinks (Colombia)

Bavaria SA in Alcoholic Drinks (Colombia)

Published: June 2017
Publisher: Euromonitor International
Product ref: 279883
Pages: 2
Format: PDF
Delivery: Immediate download

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After the acquisition of SABMiller by Anheuser-Busch InBev NV, Bavaria, which was the Colombian subsidiary of SABMiller, will now focus on strengthening the positioning of existing domestic brands as well as to the expansion of its portfolio by introducing new brands in the mid-priced and premium segments. The company will also continue with strong promotional campaigns to face competition from Central Cervecera de Colombia.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $150.00

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Related research categories

By company: Grupo Empresarial Bavaria


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