Balkam AD in Hot Drinks (Bulgaria)
The largest local Bulgarian company within hot drinks, Balkam AD, is likely to focus its supply on two fronts: the retail and horeca channels. It is expected that the company will be more successful serving the latter distribution channel as it is able to offer much more competitive prices to its consumers leading to further expansion of its horeca and vending divisions. The company operates its own coffee-roasting plant and is also the largest coffee importer in the country.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Balkam AD: Key Facts
Summary 2 Balkam AD: Operational Indicators
Summary 3 Balkam AD: Competitive Position 2012
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