Bacardi & Co Ltd in Wine (World)

Published: October 2013

Publisher: Euromonitor Plc

Product ref: 183181

Pages: 27

Format: PDF

Delivery: Immediate download

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Price: $ 520.00

Report description

Bacardi’s position as the world’s 12th biggest wine company by volume is based almost entirely on its Martini vermouth and other sparkling wine brand variants. With these products focused in the mature markets of Western Europe and North America, this profile looks at the problems facing the company and what it should do to improve the performance of its portfolio.

Euromonitor International’s Bacardi & Co Ltd in Wine (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Scope of the Slide
Strategic Evaluation
Competitive Positioning
Market Assessment
geographic and Category Opportunities
Brand Strategy
Recommendations

Price: $ 520.00

Related research categories

By company: Bacardi Ltd