Anheuser-Busch InBev NV in Alcoholic Drinks (USA)
Anheuser-Busch InBev (A-B InBev) is facing challenges in the mature US beer category by focusing on premium and craft beer. As the US Justice Department precluded A-B InBev from controlling the lucrative Modelo brands in the US, the company will push brands like Stella Artois and Goose Island as well as focus on innovation in new categories such as cider and malt-based RTDs with Michelob Ultra and Bud Light Lime-A-Rita.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Anheuser-Busch InBev NV: Key Facts
Summary 2 Anheuser-Busch InBev NV: Operational Indicators
Summary 3 Anheuser-Busch InBev NV: Competitive Position 2012
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