Alfonzo Rivas & Cía CA in Hot Drinks (Venezuela)
Alfonzo Rivas & Cía will continue to focus on increasing awareness of its McCormick tea brand as tea is less mature than other hot drinks categories. The company will also concentrate on releasing new products with functional benefits in accordance with the health and wellness trend. Alfonzo Rivas is likely to increase its promotional support for its flavoured powder drink brand Tris-Tras, which is targeted at mid-income consumers.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Alfonzo Rivas & Cía CA: Key Facts
Summary 2 Alfonzo Rivas & Cía CA: Competitive Position 2012
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