Alcoholic Drinks in Vietnam

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 180593

Pages: 80

Format: PDF

Delivery: Immediate download

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Price: $ 1900.00

Report description

Alcoholic drinks was only marginally affected by the economic downturn in 2011-2012, and continued to records good sales. Double-digit growth was observed in both off-trade and on-trade volume sales, although it slowed down marginally from the previous year due to maturity. In general, alcoholic drinks still represented one of the markets with the highest potential in Vietnam.

Euromonitor International's Alcoholic Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Alcoholic Drinks Continues To Record Strong Total Volume Growth
New Product Improvement and Packaging Innovation Offer Consumer More Choice
Local Players Continue To Play Major Role in Competitive Environment
On-trade Remains As Main Channel
Alcoholic Drinks Is Expected To Record Strong Growth Over the Forecast Period
Key Trends and Developments
Changing Lifestyles Stimulate Total Volume Growth
Many Packaging Innovations Witnessed in 2012
International Players Strengthen Their Presence in Grocery Retailers
Key New Product Launches
Summary 1 Key New Product Developments 2012
Specialist Retailer
Merger and Acquisition Activity
Summary 2 Merger and Acquisition Activity 2011-2012
Summary 3 Speculated Merger and Acquisition Activity 2012-2013
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Import Tax Rate
Special Consumption Tax
Sales Tax
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 16 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 17 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 18 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 21 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 4 Research Sources
Hanoi Alcohol Beer & Beverages Corp (Habeco) in alcoholic drinks (Vietnam)
Strategic Direction
Key Facts
Summary 5 Hanoi Alcohol Beer & Beverages Corp (Habeco): Key Facts
Summary 6 Hanoi Alcohol Beer & Beverages Corp (Habeco): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Hanoi Alcohol Beer & Beverages Corp (Habeco): Competitive Position 2012
Hanoi Liquor JSC in alcoholic drinks (Vietnam)
Strategic Direction
Key Facts
Summary 8 Hanoi Liquor JSC: Key Facts
Summary 9 Hanoi Liquor JSC: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Hanoi Liquor JSC: Competitive Position 2012
Saigon Alcohol Beer & Beverages Corp (sabeco) in alcoholic drinks (Vietnam)
Strategic Direction
Key Facts
Summary 11 Saigon Alcohol Beer & Beverages Corp (Sabeco): Key Facts
Summary 12 Saigon Alcohol Beer & Beverages Corp (Sabeco): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Saigon Alcohol Beer & Beverages Corp (Sabeco): Competitive Position 2012
Thang Long Liquor JSC in alcoholic drinks (Vietnam)
Strategic Direction
Key Facts
Summary 14 Thang Long Liquor JSC: Key Facts
Summary 15 Thang Long Liquor JSC: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Thang Long Liquor JSC: Competitive Position 2012
Vietnam Brewery Ltd in alcoholic drinks (Vietnam)
Strategic Direction
Key Facts
Summary 17 Vietnam Brewery Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 18 Vietnam Brewery Ltd: Competitive Position 2012
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 19 Lager by Price Band 2012
Category Data
Table 26 Sales of Beer by Category: Total Volume 2007-2012
Table 27 Sales of Beer by Category: Total Value 2007-2012
Table 28 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 29 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 30 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 31 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 32 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 33 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 34 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 35 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 36 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 37 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 38 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 39 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 40 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 41 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 42 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 43 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Headlines
Trends
Competitive Landscape
Prospects
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Whisky Price Band Methodology
Summary 20 Benchmark Brands 2012
Category Data
Table 46 Sales of Spirits by Category: Total Volume 2007-2012
Table 47 Sales of Spirits by Category: Total Value 2007-2012
Table 48 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 49 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 50 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 51 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 52 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 53 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 54 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 55 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 56 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 57 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 58 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 59 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 60 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 61 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 62 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 63 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 64 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 65 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 66 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 67 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 68 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 69 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 70 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 71 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 72 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 73 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 74 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 75 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 76 Sales of Wine by Category: Total Volume 2007-2012
Table 77 Sales of Wine by Category: Total Value 2007-2012
Table 78 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 79 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 80 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 81 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 82 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 83 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 84 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 85 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 86 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
Table 87 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 88 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 89 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 90 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 91 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 92 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 93 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
Table 94 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 95 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 96 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 97 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 98 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 99 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 100 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 101 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 102 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 103 GBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 104 NBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 105 LBN Brand Shares of Non-grape Wine: % Total Volume 2009-2012
Table 106 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 107 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 108 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 109 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 110 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 111 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 112 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 113 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 114 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: General alcohol, General drinks

By market: Vietnam (in Asia)