Alcoholic Drinks in Sweden

Published: August 2013

Publisher: Euromonitor Plc

Product ref: 179650

Pages: 125

Format: PDF

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Price: $ 1900.00

Report description

Total volume sales of alcoholic drinks saw a small increase in 2012. Growth was driven by continued increase in wine and beer sales, whilst spirits sales dropped for the third year in a row. The shift from spirits to wine continues to change the landscape of alcoholic drinks in Sweden. On-trade volume sales increased slightly faster than off-trade sales, which reflects the overall trend of more consumption of food and drinks outside home.

Euromonitor International's Alcoholic Drinks in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Continued Growth
Craft Production Increase
Breweries Dominate Volume Sales
Retail Monopoly
Small Growth
Key Trends and Developments
Craft Producers Increase in Numbers and Popularity
Increased Spending on Marketing of Alcoholic Drinks
New Product Range Model To Be Introduced by Systembolaget
Key New Product Launches
Summary 1 Key New Product Developments 2012
Specialist Retailer
Summary 2 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Summary 3 Merger and Acquisition Activity 2011-2012
Summary 4 Speculated Merger and Acquisition Activity 2012-2013
Market Background
Legislation
Table 1 Total Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel That Uses Wholesalers 2012
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel That Does Not Use Wholesalers 2012
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel That Uses Wholesalers 2012
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel That Does Not Use Wholesalers 2012
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel That Uses Wholesalers 2012
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel That Does Not Use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Table 10 SoRad estimates of contraband consumption 2011
Duty Free
Table 11 Swedish Visitors to Åland 2006-2012
Cross-border/private Imports
Table 12 SoRad estimates of private imports to Sweden 2006-2011
Market Indicators
Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 15 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 18 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 19 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 20 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 21 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 24 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 5 Research Sources
Kopparbergs Bryggeri Ab in Alcoholic Drinks (sweden)
Strategic Direction
Key Facts
Summary 6 Kopparbergs Bryggeri AB: Key Facts
Summary 7 Kopparbergs Bryggeri AB: Operational Indicators
Company Background
Production
Summary 8 Kopparbergs Bryggeri AB: Production Statistics 2012
Competitive Positioning
Summary 9 Kopparbergs Bryggeri AB: Competitive Position 2012
Mackmyra Svensk Whisky Ab in Alcoholic Drinks (sweden)
Strategic Direction
Key Facts
Summary 10 Mackmyra Svensk Whisky AB: Key Facts
Summary 11 Mackmyra Svensk Whisky AB: Operational Indicators
Company Background
Production
Summary 12 Mackmyra Svensk Whisky AB: Production Statistics 2012
Competitive Positioning
Summary 13 Mackmyra Svensk Whisky AB: Competitive Position 2012
Saturnus Ab in Alcoholic Drinks (sweden)
Strategic Direction
Key Facts
Summary 14 Saturnus AB: Key Facts
Summary 15 Saturnus AB: Operational Indicators
Company Background
Production
Summary 16 Saturnus AB: Production Statistics 2012
Competitive Positioning
Summary 17 Saturnus AB: Competitive Position 2012
Spendrups Bryggeri Ab in Alcoholic Drinks (sweden)
Strategic Direction
Key Facts
Summary 18 Spendrups Bryggeri AB: Key Facts
Summary 19 Spendrups Bryggeri AB: Operational Indicators
Company Background
Production
Summary 20 Spendrups Bryggeri AB: Production Statistics 2012
Competitive Positioning
Summary 21 Spendrups Bryggeri AB: Competitive Position 2012
Systembolaget Ab in Alcoholic Drinks (sweden)
Strategic Direction
Key Facts
Summary 22 Systembolaget AB: Key Facts
Summary 23 Systembolaget: Operational Indicators
Internet Strategy
Company Background
Chart 1 Systembolaget AB: Systembolaget in Stockholm
Private Label
Competitive Positioning
Summary 24 Systembolaget AB: Competitive Position 2012
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 25 Lager by Price Band 2012
Table 29 Number of Breweries 2007-2012
Category Data
Table 30 Sales of Beer by Category: Total Volume 2007-2012
Table 31 Sales of Beer by Category: Total Value 2007-2012
Table 32 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 33 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 34 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 35 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 36 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 37 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 38 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 39 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 40 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 41 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 42 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 43 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 44 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 45 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 46 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 47 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 48 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 49 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Headlines
Trends
Table 50 Off-trade Cider Sales (>3.5% ABV) Sweet/Dry Split, '000 Litres, 2009-2011
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 51 Sales of Cider/Perry: Total Volume 2007-2012
Table 52 Sales of Cider/Perry: Total Value 2007-2012
Table 53 Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 54 Sales of Cider/Perry: % Total Value Growth 2007-2012
Table 55 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
Table 56 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
Table 57 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 58 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
Table 59 GBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 60 NBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 61 LBN Brand Shares of Cider/Perry: % Total Volume 2009-2012
Table 62 Production, Imports and Exports of Cider/Perry: Total Volume 2006-2011
Table 63 Imports of Cider/Perry by Country of Origin: Total Volume 2006-2011
Table 64 Imports of Cider/Perry by Country of Origin: Total Value 2006-2011
Table 65 Exports of Cider/Perry by Country of Destination: Total Volume 2006-2011
Table 66 Exports of Cider/Perry by Country of Destination: Total Value 2006-2011
Table 67 Forecast Sales of Cider/Perry: Total Volume 2012-2017
Table 68 Forecast Sales of Cider/Perry: Total Value 2012-2017
Table 69 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 70 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 71 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 72 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 73 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 74 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 75 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 76 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 77 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 78 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 79 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 80 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 81 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 83 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 84 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 85 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Whisky Price Band Methodology
Summary 26 Benchmark Brands 2012
Category Data
Table 86 Sales of Spirits by Category: Total Volume 2007-2012
Table 87 Sales of Spirits by Category: Total Value 2007-2012
Table 88 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 89 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 90 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 91 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 92 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 93 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 94 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 95 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 96 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 97 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 98 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 99 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 100 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 101 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 102 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 103 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 104 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 105 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 106 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 107 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 108 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
Table 109 Production, Imports and Exports of Liqueurs: Total Volume 2006-2011
Table 110 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 111 Production, Imports and Exports of Tequila: Total Volume 2006-2011
Table 112 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 113 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 114 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 115 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 116 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 117 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 118 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Headlines
Trends
Table 119 Origin of still light grape wine and sparkling wine 2010-2012, % share, off-trade
Table 120 Bag-in-Box Volume Sales 2007-2012, Still Light Grape Wine
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 121 Sales of Wine by Category: Total Volume 2007-2012
Table 122 Sales of Wine by Category: Total Value 2007-2012
Table 123 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 124 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 125 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 126 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 127 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 128 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 129 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 130 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 131 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
Table 132 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 133 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 134 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 135 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 136 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 137 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 138 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
Table 139 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 140 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 141 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 142 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 143 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 144 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 145 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 146 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 147 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 148 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 149 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 150 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
Table 151 GBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 152 NBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 153 LBN Brand Shares of Non-grape Wine: % Total Volume 2009-2012
Table 154 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 155 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 156 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 157 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 158 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 159 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 160 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 161 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 162 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: General alcohol, General drinks

By market: Sweden (in Europe)