Alcoholic Drinks in Kenya

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 180988

Pages: 61

Format: PDF

Delivery: Immediate download

Email details: Forward this to a colleague

Satisfaction guarantee: Yes - details here

Price guarantee: Yes - details here

Price: $ 1900.00

Report description

The growth of various sectors of the Kenyan economy, such as wholesale and retail and the services industry, along with the ever increasing number of local sporting and entertainment events, has led to increasing numbers of consumers indulge in social drinking. It is therefore no surprise that Kenya was the third largest market for beer in Africa in 2012.

Euromonitor International's Alcoholic Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Kenyan Alcoholic Drinks Market Continues To Grow
Branded Events A Growing Trend
International Players Seek To Further Penetrate the Kenyan Market
Alcohol Can Now Be Bought Alongside Bread in Retail Outlets
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 2 Typical Wholesaler and Retailer Off-Trade Mark-ups by Selected Categories 2012
Table 3 Selling Margin of a Typical Beer Brand 2012 - Tusker
Table 4 Selling Margin of a Typical Wine Brand 2012 - Caprice Red
Table 5 Selling Margin of a Typical Spirits Brand 2012 - Johnnie Walker Red Label
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2012
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 15 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 16 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 17 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Sources
Summary 2 Research Sources
East African Breweries Ltd in alcoholic drinks (Kenya)
Strategic Direction
Key Facts
Summary 3 East African Breweries Ltd: Key Facts
Summary 4 East African Breweries Ltd: Operational Indicators
Company Background
Production
Summary 5 East African Breweries Ltd: Production Statistics 2012
Competitive Positioning
Summary 6 East African Breweries Ltd: Competitive Position 2012
Kenya Wine Agencies Ltd (kwal) in alcoholic drinks (Kenya)
Strategic Direction
Key Facts
Summary 7 Kenya Wine Agencies Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Kenya Wine Agencies Ltd: Competitive Position 2012
Wines of the world Ltd in alcoholic drinks (Kenya)
Strategic Direction
Key Facts
Summary 9 Wines of the world Ltd: Key Facts
Company Background
Private Label
Competitive Positioning
Summary 10 Wines of the world Ltd: Competitive Position 2012
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 11 Lager by Price Band 2012
Category Data
Table 22 Sales of Beer by Category: Total Volume 2007-2012
Table 23 Sales of Beer by Category: Total Value 2007-2012
Table 24 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 25 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 26 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 27 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 28 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 29 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 30 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 31 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 32 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 33 Production, Imports and Exports of Beer: Total Volume 2007-2011
Table 34 Imports of Beer by Country of Origin: Total Volume 2007-2011
Table 35 Imports of Beer by Country of Origin: Total Value 2007-2011
Table 36 Exports of Beer by Country of Destination: Total Volume 2007-2011
Table 37 Exports of Beer by Country of Destination: Total Value 2007-2011
Table 38 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 39 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 40 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 41 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 42 Sales of Cider/Perry: Total Volume 2007-2012
Table 43 Sales of Cider/Perry: Total Value 2007-2012
Table 44 Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 45 Sales of Cider/Perry: % Total Value Growth 2007-2012
Table 46 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
Table 47 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
Table 48 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 49 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
Table 50 GBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 51 NBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 52 LBN Brand Shares of Cider/Perry: % Total Volume 2009-2012
Table 53 Production, Imports and Exports of Cider/Perry: Total Volume 2007-2011
Table 54 Imports of Cider/Perry by Country of Origin: Total Volume 2007-2011
Table 55 Imports of Cider/Perry by Country of Origin: Total Value 2007-2011
Table 56 Exports of Cider/Perry by Country of Destination: Total Volume 2007-2011
Table 57 Exports of Cider/Perry by Country of Destination: Total Value 2007-2011
Table 58 Forecast Sales of Cider/Perry: Total Volume 2012-2017
Table 59 Forecast Sales of Cider/Perry: Total Value 2012-2017
Table 60 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 61 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 63 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 64 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 65 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 66 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 67 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 68 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 69 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 70 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 71 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 72 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 77 Sales of Spirits by Category: Total Volume 2007-2012
Table 78 Sales of Spirits by Category: Total Value 2007-2012
Table 79 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 80 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 81 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 82 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 83 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 84 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 85 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 86 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 87 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 88 Production, Imports and Exports of Spirits: Total Volume 2007-2011
Table 89 Imports of Spirits by Country of Origin: Total Volume 2007-2011
Table 90 Imports of Spirits by Country of Origin: Total Value 2007-2011
Table 91 Exports of Spirits by Country of Destination: Total Volume 2007-2011
Table 92 Exports of Spirits by Country of Destination: Total Value 2007-2011
Table 93 Production, Imports and Exports of Brandy & Cognac: Total Volume 2007-2011
Table 94 Production, Imports and Exports of Rum: Total Volume 2007-2011
Table 95 Production, Imports and Exports of Whiskies: Total Volume 2007-2011
Table 96 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 97 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 98 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 99 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 100 Sales of Wine by Category: Total Volume 2007-2012
Table 101 Sales of Wine by Category: Total Value 2007-2012
Table 102 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 103 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 104 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 105 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 106 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 107 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 108 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 109 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 110 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 111 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: General alcohol, General drinks

By market: Kenya (in Africa)