Alcoholic Beverage Innovation - COVID-19 Case Study

Alcoholic Beverage Innovation - COVID-19 Case Study

Published: July 2020
Publisher: GlobalData
Product ref: 316943
Pages: 20
Format: PDF
Delivery: By product vendor

Forward this to a colleague

Price: $995.00

Don't worry. No payment is taken yet

Summary

The pandemic has been altering consumers’ social lives, their view of brands, and their awareness of health and wellbeing has been escalated. GlobalData has identified three new trends emerging in the alcohol beverage space due to the pandemic, which are: New Socializing, New Initiatives, and More Health.

The scale and impact of the global health crisis has changed consumers' consumption habit and sentiments towards FMCG brands. This is inevitably influencing the alcoholic beverage industry. This case study pinpoints three key trends that influencing alcoholic beverage innovation strategies.

Scope

• Due to the closure of pubs and bars, at-home drinking has increased, and this new trend is likely to continue due to consumers’ concern about the disease.
• Consumers’ views on brand activities as well as health concerns have changed. They are more aware of brand initiatives and the health impact of alcohol, which is influencing their purchase decisions.
• Also, how brands are contributing to society or sustainability is becoming an important factor for consumers' choice of products. Working for a good cause will be a vital activity to build a positive relationship between brands and consumers.

Reasons to Buy

• Identify the reasons underpinning consumers' evolving approaches to alcoholic beverage consumption and product choices.
• Gain insight into the key consumer trends that are most likely to drive alcoholic beverage innovation.
• Put innovative products into context by connecting them to specific consumer trends and preferences.

Price: $995.00

Don't worry. No payment is taken yet

Need help before you order?

+44 (0)1527 573 736

9:00am - 5:30pm Mon - Fri

Related research categories

By sector: General alcohol, General drinks


Not found what you were looking for?

Or contact our research team

We want to meet your research requirements. Let us know what you need, how to contact you and we will do the rest.





How do you want to be contacted?

Phone callback (one working day)
Email

For enhanced security, please complete the following sum:

4 + 9 =



Forgot your password?