2013 The U.S. Craft Beer Market

Published: December 2013

Publisher: Beverage Marketing Corporation

Product ref: 190866

Pages: 271

Format: PDF

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Price: $ 4595.00

Report description



A dynamic segment of the beer business receives close examination in this report. Situating specialty beer in the context of the overall beer market, Beverage Marketing analyzes the growth drivers and elucidates the trends. It offers data on regional markets and packaging as well as volume figures for the leading craft beer brands. The report also features advertising and demographic data and five-year projections.

Report extract:

Some specialty brewers have recognized that cans offer them some of the same advantages that they do for bigger brewers.

  • Cans have some advantages over glass. They are lightweight and much less fragile than bottles, they chill faster, and they are less expensive to purchase, handle, store and ship.
  • Additionally, cans can be used in places where glass is prohibited, including sports arenas, golf courses, beaches and parks. Indeed, Scott Maitland, founder of Top-of-the-Hill Restaurant and Brewery in Chapel Hill, North Carolina, specifically cited the inaccessibility of craft beer on the golf course as the reason his brewery began packaging beer in cans. Portland Brewery, which Pyramid Breweries acquired in 2004, supplies Alaska Airlines with cans of its MacTarnahan's Amber Ale. Before its demise, Stroh canned Augsburger for Northwest Airlines. Gambrinus used cans with its domestic brands in efforts to reach for the sky. Shiner Bock in cans was offered by American Airlines, and Pete's Wicked Ale in cans has been sold on Continental flights.
  • Dale Katechis, founder of Lyons, Colorado-based Oskar Blues Brewery, decided to "kick holes in the can's lowly image by shoving big, beefy beers into them." Oskar Blues packages Dale's Pale Ale and Old Chub Scottish Ale in cans. Others such as New Belgium, Blue Sky Brewing, Brooklyn Brewery, New England Brewing and Sherwood Forest Brewers also offer their beers in cans.
  • Many foodservice and institutional outlets prefer cans to bottles because they are easier to store, handle and dispose of. Opaque cans protect beer from ultraviolet light, which can cause chemical reactions that produce a "skunky" aroma.
  • In order to stay competitive with imported brands, specialty brewers may feel pressure to include more cans in their packaging mix. Modelo Especial and Heineken Premium Light are among the prominent imported labels sporting aluminum cylinders. The latter first arrived in green glass; Heineken added 12-ounce slim cans in 2007.
  • Fast-growing New Belgium joined the ranks of specialty brewers using aluminum packages by putting its Fat Tire brand in cans. When New Belgium introduced Shift in 2012, it put the lager in cans, too.
  • In 2011, Colorado's Mobile Canning System developed a mobile canning line, allowing smaller brewers to put their beer in cans without investing in their own machinery. In 2013, Michigan Mobile Canning brought the idea to the Midwest, in the form of a 16-fout truck equipped with canning technology.


Table of contents

1. THE U.S. BEER MARKET
The National Beer Market
• Overview
• Volume
• Per Capita Consumption
• Growth
• Sales
The National Specialty Beer Market
• Overview
• Volume
Exhibits
• U.S. Beer Market Volume 1965 – 2013
• U.S. Beer Market Change in Volume 1976 – 2013
• U.S. Beer Market Volume by Segment Q1, Q2 and First Half 2013
• U.S. Beer Market Share of Volume by Segment Q1, Q2 and First Half 2013
• U.S. Beer Market Change in Volume by Segment Q1, Q2 and First Half 2013
• U.S. Beer Market Per Capita Consumption 1965 – 2012
• U.S. Beer Market Compound Annual Growth 1982 – 2012
• U.S. Beer Market Wholesale and Retail Dollar Sales 2005 – 2012
• U.S. Specialty Beer Market Number of Breweries 2007 – 2012
• U.S. Specialty Beer Market Volume, Growth and Per Capita Consumption 1990 – 2012
• U.S. Specialty Beer Market Volume by Segment 2007 – 2012
• U.S. Specialty Beer Market Share of Volume by Segment 2007 – 2012
• U.S. Specialty Beer Market Change in Volume by Segment 2008 – 2012
2. THE REGIONAL BEER MARKETS
The Regional Beer Markets
• Overview
• Per Capita Consumption
The Regional Specialty Beer Markets
• Overview
• Per Capita Consumption
Exhibits
• U.S. Beer Market Volume by Region 2007 – 2012
• U.S. Beer Market Share of Volume by Region 2007 – 2012
• U.S. Beer Market Change in Volume by Region 2008 – 2011
• U.S. Beer Market Per Capita Consumption by Region 2007 – 2012
• U.S. Specialty Beer Market Volume by Region 2007 – 2012
• U.S. Specialty Beer Market Share of Volume by Region 2007 – 2012
• U.S. Specialty Beer Market Change in Volume by Region 2008 – 2012
• U.S. Specialty Beer Market Per Capita Consumption by Region 2007 – 2012
3. THE LEADING CRAFT BEER COMPANIES AND THEIR BRANDS
The Beer Companies and Their Strategies
• The Leading Specialty Brewers
• The Leading Microbrewers
• The Leading Brewpubs
D.G. Yuengling & Son, Inc.
• Overview
• Marketing
• Management
The Boston Beer Company
• Overview
• Marketing
• Management
Sierra Nevada Brewing Company
• Overview
• Marketing
• Management
New Belgium Brewing Company
• Overview
• Marketing
• Management
Spoetzl Brewery
• Overview
• Marketing
• Management
Craft Brew Alliance
• Overview
• Marketing
• Management
Exhibits
• Leading U.S. Craft Brewers Volume 2007 – 2012
• Leading U.S. Craft Brewers Share of Volume 2007 – 2012
• Leading U.S. Craft Brewers Change in Volume 2008 – 2012
• Leading U.S. Craft Brewers Volume in Grocery Stores 2012
• Leading U.S. Craft Brewers Retail Sales in Grocery Stores 2012
• Leading U.S. Microbrewers Volume 2007 – 2012
• Leading U.S. Microbrewers Share of Volume 2007 – 2012
• Leading U.S. Microbrewers Change in Volume 2008 – 2012
• Leading U.S. Brewpubs Volume 2007 – 2012
• Leading U.S. Brewpubs Share of Volume 2007 – 2012
• Leading U.S. Brewpubs Change in Volume 2008 – 2012
4. PACKAGED AND DRAFT BEER IN THE U.S.
Beer Packaging
• Overview
• Packaged Beer Volume by Container Type
• Packaged and Draft Volume by Region
• Packaged Volume by State
• Draft Volume by State
Specialty Beer Packaging
• Packaged and Draft Specialty Beer
• Specialty Beer Packaging by Segment
Exhibits
• U.S. Beer Market Packaged and Draft Volume and Share 1975 – 2012
• U.S. Beer Market Change in Packaged and Draft Volume 1980 – 2012
• U.S. Beer Market Packaged Volume and Share by Container Type 1982 – 2012
• U.S. Beer Market Change in Packaged Volume by Container Type 1983 – 2012
• Regional Beer Markets Packaged and Draft Volume 2007 – 2012
• Regional Beer Markets Share of Packaged and Draft Volume 2007 – 2012
• Regional Beer Markets Change in Packaged and Draft Volume 2008 – 2012
• The Leading States in Packaged Beer Volume 2007 – 2012
• The Leading States in Draft Beer Volume 2007 – 2012
• U.S. Specialty Beer Market Estimated Packaged and Draft Volume 2007 – 2012
• U.S. Specialty Beer Market Share of Estimated Packaged and Draft Volume 2007 – 2012
• U.S. Specialty Beer Market Change in Estimated Packaged and Draft Volume 2008 – 2012
5. BEER INDUSTRY PRICING IN THE U.S.
Beer Pricing
• Consumer Prices
• Producer Prices
• Producer Prices by Package Type
Exhibits
• Consumer Price Indexes Beer and Ale vs. All Items Change 1975 – 2012
• Producer Price Indexes Malt Beverages vs. All Items Change 1990 – 2012
• Producer Price Index Malt Beverages vs. All Commodities Change by Package Types 1991 – 2012
6. BEER ADVERTISING IN THE U.S.
Beer Marketing
• Overview
• Imported Beer
• Domestic Beer
Advertising Expenditures by Category
• Overview
Leading Beer Companies’ Advertising Expenditures
• Overview
• Advertising Dollars Per Barrel
Leading Brands’ Advertising Expenditures
• Overview
• Advertising Dollars Per Barrel
Advertising Expenditures by Media
• Overview
Exhibits
• Domestic and Imported Beer Market Advertising Expenditures 1981 – 2012
• U.S. Beer Market Advertising Expenditures by Category 2007 – 2012
• U.S. Beer Market Share of Advertising Expenditures by Category 2007 – 2012
• U.S. Beer Market Change in Advertising Expenditures by Category 2008 – 2012
• Leading Beer Companies Advertising Expenditures 2007 – 2012
• Leading Beer Companies Share of Advertising Expenditures 2007 – 2012
• Leading Beer Companies Change in Advertising Expenditures 2008 – 2012
• Leading Beer Companies Advertising Dollars Per Barrel 2007 – 2012
• Leading Beer Brands Advertising Expenditures 2007 – 2012
• Leading Beer Brands Share of Advertising Expenditures 2007 – 2012
• Leading Beer Brands Change in Advertising Expenditures 2008 – 2012
• Leading Beer Brands Advertising Dollars Per Barrel 2007 – 2012
• U.S. Beer Market Advertising Expenditures by Media 2007 – 2012
• U.S. Beer Market Share of Advertising Expenditures by Media 2007 – 2012
• U.S. Beer Market Change in Advertising Expenditures by Media 2008 – 2012
7. DEMOGRAPHICS OF THE U.S. BEER CONSUMER
The Beer Consumer
• Overview
• Budweiser and Miller Lite
The Specialty Beer Consumer
• Microbrews
• Samuel Adams
Exhibits
• Demographics of the Beer Consumer 2012
• Demographics of the Budweiser Consumer 2012
• Demographics of the Miller Lite Consumer 2012
• Demographics of the Microbrew Consumer 2012
• Demographics of the Samuel Adams Consumer 2012
8. THE PROJECTED U.S. BEER MARKET
The Projected National Beer Market
• Overview
• Per Capita Consumption
The Projected National Specialty Beer Market
• Overview
• Per Capita Consumption
Exhibits
• The Projected U.S. Beer Market Volume 1965 – 2017
• The Projected U.S. Beer Market Change in Volume 1976 – 2017
• The Projected U.S. Beer Market Compound Annual Growth 1981 – 2017
• The Projected U.S. Beer Market Per Capita Consumption 1965 – 2017
• The Projected U.S. Craft Beer Market Volume 1990 – 2017
• The Projected U.S. Craft Beer Market Change in Volume 1991 – 2017
• The Projected U.S. Craft Beer Market Compound Annual Growth 1995 – 2017
• The Projected U.S. Craft Beer Market Per Capita Consumption 1990 – 2017
Appendix
U.S. Population by Region 1976 – 2012

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Related research categories

By sector: Beer (in Beer & Cider)

By market: United States (in North America)