2013 The U.S. Beer Market

Published: December 2013

Publisher: Beverage Marketing Corporation

Product ref: 189084

Pages: 565

Format: PDF

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Report description

BEER FROM EVERY ANGLE.

This report scrutinizes all aspects of beer in the United States, covering state and regional markets, distribution channels, brewers and brands, imports, exports, packaging, pricing, advertising, demographics and projections. It also provides in-depth examination of the mergers, acquisitions and joint ventures reshaping the industry. New for 2013: Now offers quarterly growth data.

Report extract:

In 2012 and 2013, leading beer companies turned to a tactic common in other categories seeking new or renewed opportunities for growth. Much like carbonated soft drink companies entering the bottled water market, or bottled water purveyors purchasing ready-to-drink tea brands, brewers moved into a different segment with similar usage occasions as beer: hard cider.

  • In February 2012, MillerCoors added Crispin Cider to its Tenth and Blake division. Around the same time, ABI's A-B unit announced the launch of Michelob Ultra Light Cider.
  • Later in 2012, MillerCoors began producing Redd's Apple Ale at the Miller plant in Albany, Georgia. Though not a cider, the fruit-flavored beer plainly targeted cider consumers. The company subsqeuntly added a strawberry flavor and, in October 2013 announced plans for a Redd's Hard Iced Tea, slated for release as part of variety packs including the other flavors in 2014.
  • In fall 2013, MillerCoors revealed plans for Smith & Forge, a cider packaged in black 16-ounce cans aimed at male consumers.
  • In fall 2012, Crown Imports started importing Somersby Apple Cider, a Carlsberg brand, and Heineken USA added Strongbow cider to its list of imported brands.
  • Even earlier, in 2011, Boston Beer introduced Angry Orchard hard cider. Also in 2011, ABI introduced Stella Artois Cidre in the United Kingdom; it brought the hard apple cider extension of the Stella Artois trademark to the United States two years later.
  • Of course, cider is not beer and, thus, it is not brewers' exclusive preserve. In fall 2013, both the Jim Beam and Jack Daniel's spirits brands announced cider spin-offs.

The biggest beer makers also sought to reinvigorate the key light beer segment.

  • In early 2012, A-B rolled out Bud Light Platinum, with a 6% alcohol by volume (ABV) content and a cobalt blue bottle, to attract consumer who might consider a distilled spirit instead of a beer.
  • In fall 2013, MillerCoors formulated its response to Bud Light Platinum: Miller Fortune, a 6.9% ABV golden lager in a black bottle, which it planned to release in March 2014.
  • MillerCoors embarked on various packaging and name-tweaking initiatives (such as recasting super-low-calorie Miller Genuine Draft 64, or MGD 64, as Miller 64) in 2011 and 2012.
  • In October 2013, MillerCoors unveiled Coors Light Summer Brew, a limited edition line extention pegged for summer of 2014.

Table of contents

1. THE U.S. BEER MARKET
The National Beer Market
• Overview
• Volume
• Per Capita Consumption
• Growth
• Sales
The Domestic and Imported Beer Markets
• Overview
• Volume
Exhibits
• U.S. Beer Market Volume 1965 – 2013
• U.S. Beer Market Change in Volume 1976 – 2013
• U.S. Beer Market Volume by Segment Q1, Q2 and First Half 2013
• U.S. Beer Market Share of Volume by Segment Q1, Q2 and First Half 2013
• U.S. Beer Market Change in Volume by Segment Q1, Q2 and First Half 2013
• U.S. Beer Market Per Capita Consumption 1965 – 2012
• U.S. Beer Market Compound Annual Growth 1982 – 2012
• U.S. Beer Market Wholesale and Retail Dollar Sales 2005 – 2012
• U.S. Beer Market Domestic and Imported Volume, Share and Growth 1988 – 2012

2. THE REGIONAL AND STATE BEER MARKETS
The Regional Beer Markets
• Overview
• Per Capita Consumption
The State Beer Markets
• The Leading States by Region
• The Leading States by Consumption
• Per Capita Consumption
The Regional Imported Beer Markets
• Overview
• Per Capita Consumption
Exhibits
• U.S. Beer Market Volume by Region 2007 – 2012
• U.S. Beer Market Share of Volume by Region 2007 – 2012
• U.S. Beer Market Change in Volume by Region 2008 – 2012
• U.S. Beer Market Per Capita Consumption by Region 2007 – 2012
• Southern Beer Market Volume by State 2007 – 2012
• East Central Beer Market Volume by State 2007 – 2012
• Northeastern Beer Market Volume by State 2007 – 2012
• Pacific Beer Market Volume by State 2007 – 2012
• Southwestern Beer Market Volume by State 2007 – 2012
• West Central Beer Market Volume by State 2007 – 2012
• Western Beer Market Volume by State 2007 – 2012
• The Leading Beer Consumption States Volume 2007 – 2012
• The Leading Beer Consumption States Share of Volume 2007 – 2012
• The Leading Beer Consumption States Change in Volume 2008 – 2012
• The Leading Beer Consumption States Per Capita Consumption 2007 – 2012
• U.S. Imported Beer Market Volume by Region 2007 – 2012
• U.S. Imported Beer Market Share of Volume by Region 2007 – 2012
• U.S. Imported Beer Market Change in Volume by Region 2008 – 2012
• U.S. Imported Beer Market Per Capita Consumption by Region 2007 – 2012

3. THE U.S. BEER MARKET CATEGORIES
The U.S. Beer Market by Category
• Overview
• Light Beers
• Premium Beers
• Imported Beers
• Popular Beers
• Superpremium Beers
• Malt Liquors
• Malternatives
• Ice Beers
• Non-Alcoholic Beers
The U.S. Beer Market by Price Category
• Overview
• Prestige Beers
• Mass Market Beers
• Price Beers
Exhibits
• U.S. Beer Market Volume by Category 2007 – 2012
• U.S. Beer Market Share of Volume by Category 2007 – 2012
• U.S. Beer Market Change in Volume by Category 2008 – 2012
• U.S. Light Beer Market Volume by Brand 2007 – 2012
• U.S. Light Beer Market Share of Volume by Brand 2007 – 2012
• U.S. Light Beer Market Change in Volume by Brand 2008 – 2012
• U.S. Premium Beer Market Volume by Brand 2007 – 2012
• U.S. Premium Beer Market Share of Volume by Brand 2007 – 2012
• U.S. Premium Beer Market Change in Volume by Brand 2008 – 2012
• U.S. Imported Beer Market Volume by Brand 2007 – 2012
• U.S. Imported Beer Market Share of Volume by Brand 2007 – 2012
• U.S. Imported Beer Market Change in Volume by Brand 2008 – 2012
• U.S. Popular Beer Market Volume by Brand 2007 – 2012
• U.S. Popular Beer Market Share of Volume by Brand 2007 – 2012
• U.S. Popular Beer Market Change in Volume by Brand 2008 – 2012
• U.S. Superpremium Beer Market Volume by Brand 2007 – 2012
• U.S. Superpremium Beer Market Share of Volume by Brand 2007 – 2012
• U.S. Superpremium Beer Market Change in Volume by Brand 2008 – 2012
• U.S. Malt Liquor Market Volume by Brand 2007 – 2012
• U.S. Malt Liquor Market Share of Volume by Brand 2007 – 2012
• U.S. Malt Liquor Market Change in Volume by Brand 2008 – 2012
• U.S. Malternative Market Volume by Brand 2007 – 2012
• U.S. Malternative Market Share of Volume by Brand 2007 – 2012
• U.S. Malternative Market Change in Volume by Brand 2008 – 2012
• U.S. Domestic Ice Beer Market Volume by Brand 2007 – 2012
• U.S. Domestic Ice Beer Market Share of Volume by Brand 2007 – 2012
• U.S. Domestic Ice Beer Market Change in Volume by Brand 2008 – 2012
• U.S. Domestic and Imported Non-Alcoholic Beer Market Volume by Brand 2007 – 2012
• U.S. Domestic and Imported Non-Alcoholic Beer Market Share of Volume by Brand 2007 – 2012
• U.S. Domestic and Imported Non-Alcoholic Beer Market Change in Volume by Brand 2008 – 2012
• U.S. Beer Market Price Categories Comparative Volumes 2007 – 2012
• U.S. Beer Market Price Categories Comparative Volume Shares 2007 – 2012
• U.S. Beer Market Price Categories Comparative Growth 2008 – 2012

4. BEER IMPORTS AND EXPORTS
The Imported Beer Market
• Overview
• Volume by Country of Origin
• Dollar Value by Country of Origin
• Dollars Per Barrel by Country of Origin
The Leading Imported Beer Countries
• Mexico
• The Netherlands
• Canada
• Belgium
• Germany
• Ireland
• United Kingdom
• Italy
• Dominican Republic
The Leading Imported Beer Regions
• Overview
• Volume
U.S. Beer Exports
• Volume by Country
Exhibits
• U.S. Imported Beer Market Total Volume and Value 1965 – 2012
• U.S. Imported Beer Market Volume by Country 2007 – 2012
• U.S. Imported Beer Market Share of Volume by Country 2007 – 2012
• U.S. Imported Beer Market Change in Volume by Country 2008 – 2012
• U.S. Imported Beer Market Dollar Value by Country 2007 – 2012
• U.S. Imported Beer Market Share of Dollar Value by Country 2007 – 2012
• U.S. Imported Beer Market Change in Dollar Value by Country 2008 – 2012
• U.S. Imported Beer Market Dollars Per Barrel by Country 2007 – 2012
• U.S. Imported Beer Market Volume by Leading Regional Markets 2007 – 2012
• U.S. Imported Beer Market Share of Volume by Leading Regional Markets 2007 – 2012
• U.S. Imported Beer Market Change in Volume by Leading Regional Markets 2008 – 2012
• U.S. Beer Exports Volume by Country 2007 – 2012
• U.S. Beer Exports Share of Volume by Country 2007 – 2012
• U.S. Beer Exports Change in Volume by Country 2008 – 2012

5. THE LEADING BEER COMPANIES AND THEIR BRANDS
The Beer Companies and Their Strategies
• Overview
• The Leading Beer Companies
• The Leading Brands
Anheuser-Busch InBev
• Overview
• Marketing
• Management
MillerCoors
• Overview
• Marketing
• Management
Crown Imports
• Overview
• Marketing
• Management
Heineken USA
• Overview
• Marketing
• Management
Diageo-Guinness USA
• Overview
• Marketing
• Management
Exhibits
• Leading Beer Companies Volume 2007 – 2012
• Leading Beer Companies Share of Volume 2007 – 2012
• Leading Beer Companies Change in Volume 2008 – 2012
• The Top 15 Beer Brands Volume 2007 – 2012
• The Top 15 Beer Brands Share of Volume 2007 – 2012
• The Top 15 Beer Brands Change in Volume 2008 – 2012
• The Top 20 Beer Brands Volume in Grocery Stores 2012
• The Top 20 Beer Brands Retail Sales in Grocery Stores 2012
• Anheuser-Busch InBev Volume by Brand 2007 – 2012
• Anheuser-Busch InBev Share of Volume by Brand 2007 – 2012
• Anheuser-Busch InBev Change in Volume by Brand 2008 – 2012
• MillerCoors Volume by Brand 2007 – 2012
• MillerCoors Share of Volume by Brand 2007 – 2012
• MillerCoors Change in Volume by Brand 2008 – 2012
• Crown Imports Volume by Brand 2007 – 2012
• Crown Imports Share of Volume by Brand 2007 – 2012
• Crown Imports Change in Volume by Brand 2008 – 2012
• Heineken USA Volume by Brand 2007 – 2012
• Heineken USA Share of Volume by Brand 2007 – 2012
• Heineken USA Change in Volume by Brand 2008 – 2012
• Diageo-Guinness USA Volume by Brand 2007 – 2012
• Diageo-Guinness USA Share of Volume by Brand 2007 – 2012
• Diageo-Guinness USA Change in Volume by Brand 2008 – 2012

6. PACKAGED AND DRAFT BEER IN THE U.S.
Beer Packaging
• Overview
• Packaged Beer Volume by Container Type
• Packaged and Draft Volume by Region
• Packaged Volume by State
• Draft Volume by State
Imported Beer Packaging
• Packaged and Draft Imported Beer
• Imported Packaged Beer Volume by Container Type
• Imported Beer Value by Container Type
Exhibits
• U.S. Beer Market Packaged and Draft Volume and Share 1975 – 2012
• U.S. Beer Market Change in Packaged and Draft Volume 1980 – 2012
• U.S. Beer Market Packaged Volume and Share by Container Type 1982 – 2012
• U.S. Beer Market Change in Packaged Volume by Container Type 1983 – 2012
• Regional Beer Markets Packaged and Draft Volume 2007 – 2012
• Regional Beer Markets Share of Packaged and Draft Volume 2007 – 2012
• Regional Beer Markets Change in Packaged and Draft Volume 2008 – 2012
• The Leading States in Packaged Beer Volume 2007 – 2012
• The Leading States in Draft Beer Volume 2007 – 2012
• U.S. Imported Beer Market Packaged and Draft Volume and Share 1972 – 2012
• U.S. Imported Beer Market Packaged and Draft Volume Growth 1973 – 2012
• U.S. Imported Beer Market Packaged Volume by Container Type 2007 – 2012
• U.S. Imported Beer Market Share of Packaged Volume by Container Type 2007 – 2012
• U.S. Imported Beer Market Change in Packaged Volume by Container Type 2008 – 2012
• U.S. Imported Beer Market Dollar Value by Container Type 2007 – 2012
• U.S. Imported Beer Market Share of Dollar Value by Container Type 2007 – 2012
• U.S. Imported Beer Market Change in Dollar Value by Container Type 2008 – 2012

7. BEER INDUSTRY PRICING IN THE U.S.
Beer Pricing
• Consumer Prices
• Producer Prices
• Producer Prices by Package Type
Exhibits
• Consumer Price Indexes Beer and Ale vs. All Items Change 1975 – 2012
• Producer Price Indexes Malt Beverages vs. All Items Change 1990 – 2012
• Producer Price Index Malt Beverages vs. All Commodities Change by Package Types 1991 – 2012

8. BEER DISTRIBUTION IN THE U.S.
Beer Distribution
• Overview
• Volume by Distribution Channel
Exhibits
• U.S. Beer Market Estimated Volume by Distribution Channel 2007 – 2012
• U.S. Beer Market Estimated Share of Volume by Distribution Channel 2007 – 2012
• U.S. Beer Market Estimated Change in Volume by Distribution Channel 2008 – 2012

9. BEER ADVERTISING IN THE U.S.
Beer Marketing
• Overview
• Imported Beer
• Domestic Beer
Advertising Expenditures by Category
• Overview
Leading Beer Companies’ Advertising Expenditures
• Overview
• Advertising Dollars Per Barrel
Leading Brands’ Advertising Expenditures
• Overview
• Advertising Dollars Per Barrel
Advertising Expenditures by Media
• Overview
Exhibits
• Domestic and Imported Beer Market Advertising Expenditures 1981 – 2012
• U.S. Beer Market Advertising Expenditures by Category 2007 – 2012
• U.S. Beer Market Share of Advertising Expenditures by Category 2007 – 2012
• U.S. Beer Market Change in Advertising Expenditures by Category 2008 – 2012
• Leading Beer Companies Advertising Expenditures 2007 – 2012
• Leading Beer Companies Share of Advertising Expenditures 2007 – 2012
• Leading Beer Companies Change in Advertising Expenditures 2008 – 2012
• Leading Beer Companies Advertising Dollars Per Barrel 2007 – 2012
• Leading Beer Brands Advertising Expenditures 2007 – 2012
• Leading Beer Brands Share of Advertising Expenditures 2007 – 2012
• Leading Beer Brands Change in Advertising Expenditures 2008 – 2012
• Leading Beer Brands Advertising Dollars Per Barrel 2007 – 2012
• U.S. Beer Market Advertising Expenditures by Media 2007 – 2012
• U.S. Beer Market Share of Advertising Expenditures by Media 2007 – 2012
• U.S. Beer Market Change in Advertising Expenditures by Media 2008 – 2012

10. DEMOGRAPHICS OF THE U.S. BEER CONSUMER
The Beer Consumer
• Overview
• Budweiser and Miller Lite
The Imported Beer Consumer
• Corona Extra and Heineken
• Corona Light
Exhibits
• Demographics of the Beer Consumer 2012
• Demographics of the Budweiser Consumer 2012
• Demographics of the Miller Lite Consumer 2012
• Demographics of the Corona Extra Consumer 2012
• Demographics of the Heineken Consumer 2012
• Demographics of the Corona Light Consumer 2012

11. THE PROJECTED U.S. BEER MARKET
The Projected National Beer Market
• Overview
• The Projected Beer Market by Category
• The Projected Packaged and Draft Beer Markets
Exhibits
• The Projected U.S. Beer Market Volume 1965 – 2017
• The Projected U.S. Beer Market Change in Volume 1976 – 2017
• The Projected U.S. Beer Market Compound Annual Growth 1981 – 2017
• The Projected U.S. Beer Market Per Capita Consumption 1965 – 2017
• The Projected U.S. Beer Market Volume and Growth by Category 2012 – 2017
• The Projected U.S. Beer Market Share of Volume by Category 2012 – 2017
• The Projected High-End U.S. Beer Market Volume and Growth by Category 2012 – 2017
• The Projected High-End U.S. Beer Market Share of Volume by Category 2012 – 2017
• The Projected U.S. Packaged and Draft Beer Markets Volume and Growth by Category 2012 – 2017
• The Projected U.S. Packaged and Draft Beer Markets Share of Volume by Category 2012 – 2017
Appendix
• U.S. Population by Region 1976 – 2012

Price: $ 5995.00

Related research categories

By sector: Beer (in Beer & Cider)

By market: United States (in North America)