2013 RTD Tea in the U.S.

Published: October 2013

Publisher: Beverage Marketing Corporation

Product ref: 185200

Pages: 275

Format: PDF

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Price: $ 5795.00

Report description

READY TO GO.

This report examines the total U.S. tea market with a focus on ready-to-drink tea. It provides data on regional markets as well as leading companies and brands. RTD tea packaging, distribution, advertising expenditures and demographics are discussed in detail. The report also projects the market five years into the future. Also covers kombucha. New for 2013: Now includes a chapter on organic tea trends.

Report extract:

Specialty teas such as green tea, herbal tea and chai that have provided verve to the hot tea market, have also found their way into the ready-to-drink (RTD) tea segment. Organic offerings make up an important part of the specialty tea marketplace, where so-called superpremium teas emerged in part to fill a vacuum.

" Green tea has a more healthful image than black tea, a fact recognized by Arizona when it released its line of green teas, which are among the company's most successful products.
" As in other beverage segments where consolidation has taken place, new RTD tea entrants may need to find an unfulfilled niche in an attempt to differentiate themselves.


While the organic component may comprise a small part of the tea business, it already can boast numerous active contenders.

" Honest Tea and Tazo Tea, both of which started as entrepreneur-run independents that quickly attracted attention from industry giants, achieved prominence in RTD tea with their organic products.
" Other players include Adagio, Harney & Sons, Numi Organic, Sweet Leaf and Steaz.


Multiple tea companies make organic varieties directly available to consumers through internet purchases.

" For instance, tea drinkers can head to Harney & Son's website to place orders for loose Organic Assam, Organic Breakfast, Organic Darjeeling, Organic Earl Grey, Organic Green, Organic Passion Plum, Organic Peppermint and Organic Sencha. Organic Green, Organic Earl Grey, Organic Breakfast and Organic Passion Plum are also available in teabags.


Table of contents

1. THE U.S. NEW AGE & TEA MARKETS
The 2012 New Age Market
Overview of the U.S. Retail Tea Market
The 2012 Tea Market
• Volume
• Per Capita Consumption
• Retail Dollar Sales
Exhibits
• New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2007 – 2012
• New Age Beverage Market Segments Share of Wholesale Dollar Sales 2007 – 2012
• New Age Beverage Market Segments Change in Wholesale Dollar Sales 2008 – 2012
• U.S. Tea Market Estimated Consumption by Segment 2007 – 2012
• U.S. Tea Market Share of Consumption by Segment 2007 – 2012
• U.S. Tea Market Change in Consumption by Segment 2008 – 2012
• U.S. Tea Market Per Capita Consumption by Segment 2007 – 2012
• U.S. Tea Market Estimated Retail Sales by Segment 2007 – 2012
• U.S. Tea Market Share of Retail Sales by Segment 2007 – 2012
• U.S. Tea Market Change in Retail Sales by Segment 2008 – 2012
2. THE NATIONAL READY-TO-DRINK TEA MARKET
RTD Tea Market Trends
• Overview
• RTD Tea Wholesale Dollar and Case Volume
• RTD Tea Pricing
• RTD Tea Retail Dollar Sales
• Quarterly Growth Trends
• Per Capita RTD Tea Consumption
• RTD Tea Seasonality
RTD Tea Market Segmentation
RTD Tea Market by Type and Flavor
Exhibits
• The National RTD Tea Market Wholesale Dollars and Case Volume 1988 – 2012
• The National RTD Tea Market Wholesale Dollar and Case Volume Growth 1989 – 2012
• The National RTD Tea Market Retail Dollars and Growth 2000 – 2012
• The National RTD Tea Market Estimated Volume and Growth Q1, Q2 and First Half 2013
• The National RTD Tea Market Per Capita Consumption 1988 – 2012
• The National RTD Tea Market Quarterly Volume Shares 2003 – 2012
• The National RTD Tea Market Volume by Price Segment 2007 – 2012
• The National RTD Tea Market Share of Volume by Price Segment 2007 – 2012
• The National RTD Tea Market Change in Volume by Price Segment 2008 – 2012
• The National RTD Tea Market Volume by Tea Type and Flavor in Grocery, Drug and Mass Merchandisers 2007 – 2012
• The National RTD Tea Market Share of Volume by Tea Type and Flavor in Grocery, Drug and Mass Merchandisers 2007 – 2012
• The National RTD Tea Market Change in Volume by Tea Type and Flavor in Grocery, Drug and Mass Merchandisers 2008 – 2012
3. THE REGIONAL READY-TO-DRINK TEA MARKETS
Regional RTD Tea Markets
• Overview
• The South
• The Midwest
• The West
• The Northeast
Exhibits
• The Regional RTD Tea Markets Wholesale Dollar Sales 2007 – 2012
• The Regional RTD Tea Markets Dollar Share 2007 – 2012
• The Regional RTD Tea Markets Dollar Growth 2008 – 2012
• The Regional RTD Tea Markets Case Volume 2007 – 2012
• The Regional RTD Tea Markets Case Volume Share 2007 – 2012
• The Regional RTD Tea Markets Case Volume Growth 2008 – 2012
• The Regional RTD Tea Markets Per Capita Consumption 2007 – 2012
4. READY-TO-DRINK TEA PACKAGING
RTD Tea Packaging Types
• Overview
• Glass Bottles
• Cans
• Plastic Bottles
• Chilled
• Fountain
Exhibits
• RTD Tea Volume by Package Size and Type 2007 – 2012
• RTD Tea Share by Package Size and Type 2007 – 2012
• RTD Tea Growth by Package Size and Type 2008 – 2012
5. THE LEADING READY-TO-DRINK TEA COMPANIES AND THEIR BRANDS
The Leading Companies
PepsiCo, Inc.
• Overview
• PLTP – Overview
• PLTP – Marketing
• PLTP – Distribution
• SoBe – Overview
• SoBe – Marketing
• SoBe – Distribution
Coca-Cola Company
• Overview
• Gold Peak – Overview
• Honest Tea – Overview
• Honest Tea – Marketing
• Honest Tea – Distribution
• Fuze Beverage – Overview
• Fuze Beverage – Marketing
• Fuze Beverage – Distribution
• Peace Tea – Overview
Snapple Beverage Group
• Overview
• Marketing
• Distribution
Ferolito, Vultaggio & Sons
• Overview
• Marketing
• Distribution
Nestlé Waters North America
• Nestea – Overview
• Nestea – Marketing
• Sweet Leaf – Overview
Ito-En, Ltd.
• Teas’ Tea – Overview
• Teas’ Tea – Marketing
• Teas’ Tea – Distribution
Other RTD Tea Brands
Leading Grocery and Drug Store RTD Tea Brands
Exhibits
• Leading RTD Tea Brands Estimated Wholesale Dollar Sales 2007 – 2012
• Leading RTD Tea Brands Estimated Dollar Share 2007 – 2012
• Leading RTD Tea Brands Estimated Dollar Growth 2008 – 2012
• Leading RTD Tea Brands Estimated Case Volume 2007 – 2012
• Leading RTD Tea Brands Estimated Case Volume Share 2007 – 2012
• Leading RTD Tea Brands Estimated Case Volume Growth 2008 – 2012
• The Leading RTD Tea Trademarks in Grocery Stores by Retail Sales 2012
• The Leading RTD Tea Trademarks in Drug Stores by Retail Sales 2012
• The Leading RTD Tea Trademarks in Grocery Stores by Volume 2012
• The Leading RTD Tea Trademarks in Drug Stores by Volume 2012
6. THE KOMBUCHA MARKET
Kombucha
• Overview
• Leading Brands
Exhibit
• The Kombucha Market Estimated Dollars and Volume 2007 – 2012
7. THE ORGANIC TEA MARKET
The National Organic Tea Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• U.S. Organic Tea Market Estimated Volume and Change 2002 – 2012
• U.S. Organic RTD Tea Market Estimated Volume and Change 2002 – 2012
• U.S. Organic Tea Market Per Capita Consumption 2002 – 2012
• U.S. Organic RTD Tea Market Per Capita Consumption 2002 – 2012
8. TEA DISTRIBUTION CHANNELS
RTD Tea Distribution Channels
Hot Tea Distribution Channels
Exhibits
• RTD Tea Volume by Distribution Channel 2007 – 2012
• RTD Tea Share of Volume by Distribution Channel 2007 – 2012
• RTD Tea Change in Volume by Distribution Channel 2008 – 2012
• Hot Tea Volume by Distribution Channel 2007 – 2012
• Hot Tea Share of Volume by Distribution Channel 2007 – 2012
• Hot Tea Change in Volume by Distribution Channel 2008 – 2012
9. U.S. TEA ADVERTISING EXPENDITURES
The Leading Advertised RTD Tea Brands
RTD Tea Advertising by Medium
The Leading Advertised Tea Brands
Tea Advertising by Medium
Exhibits
• Ready-to-Drink Tea Advertising Expenditures 2007 – 2012
• Ready-to-Drink Tea Share of Advertising Expenditures 2007 – 2012
• Ready-to-Drink Tea Change in Advertising Expenditures 2008 – 2012
• Ready-to-Drink Tea Advertising Expenditures by Media 2007 – 2012
• Ready-to-Drink Tea Share of Advertising Expenditures by Media 2007 – 2012
• Ready-to-Drink Tea Change in Advertising Expenditures by Media 2008 – 2012
• U.S. Non-RTD Tea Market Advertising Expenditures 2007 – 2012
• U.S. Non-RTD Tea Market Share of Advertising Expenditures 2007 – 2012
• U.S. Non-RTD Tea Market Change in Advertising Expenditures 2008 – 2012
• U.S. Non-RTD Tea Market Advertising Expenditures by Media 2007 – 2012
• U.S. Non-RTD Tea Market Share of Advertising Expenditures by Media 2007 – 2012
• U.S. Non-RTD Tea Market Change in Advertising Expenditures by Media 2008 – 2012
10. U.S. TEA DEMOGRAPHICS
Demographics of the RTD Tea Consumer
• Overview
• Comparative Demographics of RTD Tea Brands
Exhibits
• Demographics of the RTD Tea Consumer 2012
• Demographics of the Arizona Tea Consumer 2012
• Demographics of the Lipton Brisk Consumer 2012
• Demographics of the Nestea Consumer 2012
11. U.S. TEA IMPORTS AND EXPORTS
Imported Tea
Exported Tea
Exhibits
• U.S. Tea Market Imports (Metric Tons) by Tea Type 2007 – 2012
• U.S. Tea Market Share of Imports by Tea Type 2007 – 2012
• U.S. Tea Market Change in Imports by Tea Type 2008 – 2012
• U.S. Black Tea Market Imports (Metric Tons) by Leading Countries 2007 – 2012
• U.S. Black Tea Market Share of Imports by Leading Countries 2007 – 2012
• U.S. Black Tea Market Change in Imports by Leading Countries 2008 – 2012
• U.S. Green Tea Market Imports (Metric Tons) by Leading Countries 2007 – 2012
• U.S. Green Tea Market Share of Imports by Leading Countries 2007 – 2012
• U.S. Green Tea Market Change in Imports by Leading Countries 2008 – 2012
• U.S. Tea Market Exports (Metric Tons) by Tea Type 2007 – 2012
• U.S. Tea Market Share of Exports by Tea Type 2007 – 2012
• U.S. Tea Market Change in Exports by Tea Type 2008 – 2012
• U.S. Black Tea Market Exports (Metric Tons) by Leading Countries 2007 – 2012
• U.S. Black Tea Market Share of Exports by Leading Countries 2007 – 2012
• U.S. Black Tea Market Change in Exports by Leading Countries 2008 – 2012
• U.S. Green Tea Market Exports (Metric Tons) by Leading Countries 2007 – 2012
• U.S. Green Tea Market Share of Exports by Leading Countries 2007 – 2012
• U.S. Green Tea Market Change in Exports by Leading Countries 2008 – 2012
12. TEA INDUSTRY PRICING IN THE U.S.
Price Indexes
• Consumer Prices
• Producer Prices
Exhibits
• Change in Consumer Price Index for Tea and Other Items 1999 – 2012
• Change in Producer Price Index for Tea and All Commodities 1995 – 2012
13. THE PROJECTED TEA MARKET
The Projected RTD Tea Market
Exhibits
• Projected RTD Tea Market Wholesale Dollar Sales 2012 – 2017
• Projected RTD Tea Market Compound Annual Sales Growth 2012 – 2017
• Projected RTD Tea Market Estimated Case Volume and Growth 1993 – 2017
• Projected RTD Tea Market Compound Annual Volume Growth 1993 – 2017
• Projected Tea Market Estimated Consumption by Segment 2007 – 2017
• Projected Tea Market Share of Consumption by Segment 2007 – 2017
• Projected Tea Market Compound Annual Growth by Segment 2012 – 2017
• Projected RTD Tea Market Volume by Price Segment 2007 – 2017
• Projected RTD Tea Market Share of Volume by Price Segment 2007 – 2017
• Projected RTD Tea Market CAGR by Price Segment 2012 – 2017

Price: $ 5795.00

Related research categories

By sector: Ready-to-drink, Tea (in Hot drinks)

By market: United States (in North America)