2012 The U.S. Beer Market

Published: November 2012

Publisher: Beverage Marketing Corporation

Product ref: 154172

Pages: 664

Format: PDF

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Price: $ 8995.00

Report description

BEER FROM EVERY ANGLE.

This "value set" report combines Beer in the U.S., Imported Beer and Specialty Beer and Microbrewery Markets to create the most exhaustive study of the U.S. beer market available. An $18,000+ value that is priced much lower, it scrutinizes all aspects, covering state and regional markets, distribution channels, brewers and brands, imports, exports, packaging, pricing, advertising, demographics and projections. It also provides in-depth examination of the mergers, acquisitions and joint ventures reshaping the industry plus projections through 2016.

Report extract:

Some of the biggest developments in the industry several years into the 21st century concerned corporate structures rather than volumetric size.

  • In summer of 2008, Anheuser-Busch (A-B) agreed to be bought by Belgian brewing giant InBev, resulting in Anheuser-Busch InBev (ABI).
  • The year before the acquisition, A-B and InBev started to become intertwined when the American company gained import rights to InBev's European brands in the United States.
  • Around the same time that A-B and InBev were starting to get to know one another, the products of earlier mergers also formed closer bonds. SABMiller and Molson Coors formed a joint venture dubbed MillerCoors, which combined the operations of their respective U.S. subsidiaries, Miller Brewing and Coors Brewing. The entity involving all of the two companies' brands in the U.S. market formally became active almost simultaneously with A-B and InBev's decision to combine.
  • To shore up its craft beer credentials, ABI in spring 2011 purchased Goose Island of Chicago.
  • In a major move in 2012, ABI made a bid to buy the (nearly) half of Grupo Modelo that it didn't hold already, a deal that would also affect Crown Imports, which formed as a joint venture between the Mexican brewer and Constellation Brands but which would become a Constellation property.

During 2012, leading beer companies turned to a tactic common in other categories seeking new or renewed opportunities for growth. Much like carbonated soft drink companies entering the bottled water market, or bottled water purveyors purchasing ready-to-drink tea brands, brewers moved into a different segment with similar usage occasions as beer: hard cider.

  • In February, MillerCoors added Crispin Cider to its Tenth and Blake division. Around the same time, ABI's A-B unit announced the launch of Michelob Ultra Light Cider.
  • In fall, Crown Imports started importing Somersby Apple Cider, a Carlsberg brand, and Heineken USA added Strongbow cider to its list of imported brands.
  • Even earlier, in 2011, Boston Beer introduced Angry Orchard hard cider.

Table of contents

1. THE U.S. BEER MARKET
The National Beer Market
• Overview
• Volume
• Per Capita Consumption
• Growth
• Sales
The Domestic and Imported Beer Markets
• Overview
• Volume
The National Specialty Beer Market
• Overview
• Volume
Exhibits
• U.S. Beer Market Volume 1965 – 2012
• U.S. Beer Market Change in Volume 1976 – 2012
• U.S. Beer Market Per Capita Consumption 1965 – 2012
• U.S. Beer Market Compound Annual Growth 1982 – 2012
• U.S. Beer Market Wholesale and Retail Dollar Sales 2005 – 2011
• U.S. Beer Market Domestic and Imported Volume, Share and Growth 1988 – 2011
• U.S. Specialty Beer Market Number of Breweries 2006 – 2011
• U.S. Specialty Beer Market Volume, Growth and Per Capita Consumption 1990 – 2011
• U.S. Specialty Beer Market Volume by Segment 2006 – 2011
• U.S. Specialty Beer Market Share of Volume by Segment 2006 – 2011
• U.S. Specialty Beer Market Change in Volume by Segment 2007 – 2011
2. THE REGIONAL AND STATE BEER MARKETS
The Regional Beer Markets
• Overview
• Per Capita Consumption
The State Beer Markets
• The Leading States by Region
• The Leading States by Consumption
• Per Capita Consumption
The Regional Imported Beer Markets
• Overview
• Per Capita Consumption
The Regional Specialty Beer Markets
• Overview
• Per Capita Consumption
Exhibits
• U.S. Beer Market Volume by Region 2006 – 2011
• U.S. Beer Market Share of Volume by Region 2006 – 2011
• U.S. Beer Market Change in Volume by Region 2007 – 2011
• U.S. Beer Market Per Capita Consumption by Region 2006 – 2011
• Southern Beer Market Volume by State 2006 – 2011
• East Central Beer Market Volume by State 2006 – 2011
• Northeastern Beer Market Volume by State 2006 – 2011
• Pacific Beer Market Volume by State 2006 – 2011
• Southwestern Beer Market Volume by State 2006 – 2011
• West Central Beer Market Volume by State 2006 – 2011
• Western Beer Market Volume by State 2006 – 2011
• The Leading Beer Consumption States Volume 2006 – 2011
• The Leading Beer Consumption States Share of Volume 2006 – 2011
• The Leading Beer Consumption States Change in Volume 2007 – 2011
• The Leading Beer Consumption States Per Capita Consumption 2006 – 2011
• U.S. Imported Beer Market Volume by Region 2006 – 2011
• U.S. Imported Beer Market Share of Volume by Region 2006 – 2011
• U.S. Imported Beer Market Change in Volume by Region 2007 – 2011
• U.S. Imported Beer Market Per Capita Consumption by Region 2006 – 2011
• U.S. Specialty Beer Market Volume by Region 2006 – 2011
• U.S. Specialty Beer Market Share of Volume by Region 2006 – 2011
• U.S. Specialty Beer Market Change in Volume by Region 2007 – 2011
• U.S. Specialty Beer Market Per Capita Consumption by Region 2006 – 2011
3. THE U.S. BEER MARKET CATEGORIES
The U.S. Beer Market by Category
• Overview
• Light Beers
• Premium Beers
• Imported Beers
• Popular Beers
• Superpremium Beers
• Malt Liquors
• Malternatives
• Ice Beers
• Non-Alcoholic Beers
The U.S. Beer Market by Price Category
• Overview
• Prestige Beers
• Mass Market Beers
• Price Beers
Exhibits
• U.S. Beer Market Volume by Category 2006 – 2011
• U.S. Beer Market Share of Volume by Category 2006 – 2011
• U.S. Beer Market Change in Volume by Category 2007 – 2011
• U.S. Light Beer Market Volume by Brand 2006 – 2011
• U.S. Light Beer Market Share of Volume by Brand 2006 – 2011
• U.S. Light Beer Market Change in Volume by Brand 2007 – 2011
• U.S. Premium Beer Market Volume by Brand 2006 – 2011
• U.S. Premium Beer Market Share of Volume by Brand 2006 – 2011
• U.S. Premium Beer Market Change in Volume by Brand 2007 – 2011
• U.S. Imported Beer Market Volume by Brand 2006 – 2011
• U.S. Imported Beer Market Share of Volume by Brand 2006 – 2011
• U.S. Imported Beer Market Change in Volume by Brand 2007 – 2011
• U.S. Popular Beer Market Volume by Brand 2006 – 2011
• U.S. Popular Beer Market Share of Volume by Brand 2006 – 2011
• U.S. Popular Beer Market Change in Volume by Brand 2007 – 2011
• U.S. Superpremium Beer Market Volume by Brand 2006 – 2011
• U.S. Superpremium Beer Market Share of Volume by Brand 2006 – 2011
• U.S. Superpremium Beer Market Change in Volume by Brand 2007 – 2011
• U.S. Malt Liquor Market Volume by Brand 2006 – 2011
• U.S. Malt Liquor Market Share of Volume by Brand 2006 – 2011
• U.S. Malt Liquor Market Change in Volume by Brand 2007 – 2011
• U.S. Malternative Market Volume by Brand 2006 – 2011
• U.S. Malternative Market Share of Volume by Brand 2006 – 2011
• U.S. Malternative Market Change in Volume by Brand 2007 – 2011
• U.S. Domestic Ice Beer Market Volume by Brand 2006 – 2011
• U.S. Domestic Ice Beer Market Share of Volume by Brand 2006 – 2011
• U.S. Domestic Ice Beer Market Change in Volume by Brand 2007 – 2011
• U.S. Domestic and Imported Non-Alcoholic Beer Market Volume by Brand 2006 – 2011
• U.S. Domestic and Imported Non-Alcoholic Beer Market Share of Volume by Brand 2006 – 2011
• U.S. Domestic and Imported Non-Alcoholic Beer Market Change in Volume by Brand 2007 – 2011
• U.S. Beer Market Price Categories Comparative Volumes 2006 – 2011
• U.S. Beer Market Price Categories Comparative Volume Shares 2006 – 2011
• U.S. Beer Market Price Categories Comparative Growth 2007 – 2011
4. BEER IMPORTS AND EXPORTS
The Imported Beer Market
• Overview
• Volume by Country of Origin
• Dollar Value by Country of Origin
• Dollars Per Barrel by Country of Origin
The Leading Imported Beer Countries
• Mexico
• The Netherlands
• Canada
• Belgium
• Germany
• Ireland
• United Kingdom
• Jamaica
• Italy
• Dominican Republic
• Czech Republic
The Leading Imported Beer Regions
• Overview
• Volume
U.S. Beer Exports
• Volume by Country
Exhibits
• U.S. Imported Beer Market Total Volume and Value 1965 – 2011
• U.S. Imported Beer Market Volume by Country 2006 – 2011
• U.S. Imported Beer Market Share of Volume by Country 2006 – 2011
• U.S. Imported Beer Market Change in Volume by Country 2007 – 2011
• U.S. Imported Beer Market Dollar Value by Country 2006 – 2011
• U.S. Imported Beer Market Share of Dollar Value by Country 2006 – 2011
• U.S. Imported Beer Market Change in Dollar Value by Country 2007 – 2011
• U.S. Imported Beer Market Dollars Per Barrel by Country 2006 – 2011
• U.S. Imported Beer Market Volume by Leading Regional Markets 2006 – 2011
• U.S. Imported Beer Market Share of Volume by Leading Regional Markets 2006 – 2011
• U.S. Imported Beer Market Change in Volume by Leading Regional Markets 2007 – 2011
• U.S. Beer Exports Volume by Country 2006 – 2011
• U.S. Beer Exports Share of Volume by Country 2006 – 2011
• U.S. Beer Exports Change in Volume by Country 2007 – 2011
5. THE LEADING BEER COMPANIES AND THEIR BRANDS
The Beer Companies and Their Strategies
• Overview
• The Leading Beer Companies
• The Leading Specialty Brewers
• The Leading Microbrewers
• The Leading Brewpubs
Anheuser-Busch InBev
• Overview
• Marketing
• Management
MillerCoors
• Overview
• Marketing
• Management
Crown Imports
• Overview
• Marketing
• Management
Heineken USA
• Overview
• Marketing
• Management
Diageo-Guinness USA
• Overview
• Marketing
• Management
D.G. Yuengling & Son, Inc.
• Overview
• Marketing
• Management
The Boston Beer Company
• Overview
• Marketing
• Management
Sierra Nevada Brewing Company
• Overview
• Marketing
• Management
New Belgium Brewing Company
• Overview
• Marketing
• Management
Spoetzl Brewery
• Overview
• Marketing
• Management
Craft Brew Alliance
• Overview
• Marketing
• Management
The Leading Brands
• Overview
Exhibits
• Leading Beer Companies Volume 2006 – 2011
• Leading Beer Companies Share of Volume 2006 – 2011
• Leading Beer Companies Change in Volume 2007 – 2011
• Leading U.S. Craft Brewers Volume 2006 – 2011
• Leading U.S. Craft Brewers Share of Volume 2006 – 2011
• Leading U.S. Craft Brewers Change in Volume 2007 – 2011
• Leading U.S. Craft Brewers Volume in Grocery Stores 2011
• Leading U.S. Craft Brewers Retail Sales in Grocery Stores 2011
• Leading U.S. Microbrewers Volume 2006 – 2011
• Leading U.S. Microbrewers Share of Volume 2006 – 2011
• Leading U.S. Microbrewers Change in Volume 2007 – 2011
• Leading U.S. Brewpubs Volume 2006 – 2011
• Leading U.S. Brewpubs Share of Volume 2006 – 2011
• Leading U.S. Brewpubs Change in Volume 2007 – 2011
• Anheuser-Busch InBev Volume by Brand 2006 – 2011
• Anheuser-Busch InBev Share of Volume by Brand 2006 – 2011
• Anheuser-Busch InBev Change in Volume by Brand 2007 – 2011
• MillerCoors Volume by Brand 2006 – 2011
• MillerCoors Share of Volume by Brand 2006 – 2011
• MillerCoors Change in Volume by Brand 2007 – 2011
• Crown Imports Volume by Brand 2006 – 2011
• Crown Imports Share of Volume by Brand 2006 – 2011
• Crown Imports Change in Volume by Brand 2007 – 2011
• Heineken USA Volume by Brand 2006 – 2011
• Heineken USA Share of Volume by Brand 2006 – 2011
• Heineken USA Change in Volume by Brand 2007 – 2011
• Diageo-Guinness USA Volume by Brand 2006 – 2011
• Diageo-Guinness USA Share of Volume by Brand 2006 – 2011
• Diageo-Guinness USA Change in Volume by Brand 2007 – 2011
• The Top 15 Beer Brands Volume 2006 – 2011
• The Top 15 Beer Brands Share of Volume 2006 – 2011
• The Top 15 Beer Brands Change in Volume 2007 – 2011
• The Top 20 Beer Brands Volume in Grocery Stores 2011
• The Top 20 Beer Brands Retail Sales in Grocery Stores 2011
6. PACKAGED AND DRAFT BEER IN THE U.S.
Beer Packaging
• Overview
• Packaged Beer Volume by Container Type
• Packaged and Draft Volume by Region
• Packaged Volume by State
• Draft Volume by State
Imported Beer Packaging
• Packaged and Draft Imported Beer
• Imported Packaged Beer Volume by Container Type
• Imported Beer Value by Container Type
Specialty Beer Packaging
• Packaged and Draft Specialty Beer
• Specialty Beer Packaging by Segment
Exhibits
• U.S. Beer Market Packaged and Draft Volume and Share 1975 – 2011
• U.S. Beer Market Change in Packaged and Draft Volume 1980 – 2011
• U.S. Beer Market Packaged Volume and Share by Container Type 1982 – 2011
• U.S. Beer Market Change in Packaged Volume by Container Type 1983 – 2011
• Regional Beer Markets Packaged and Draft Volume 2006 – 2011
• Regional Beer Markets Share of Packaged and Draft Volume 2006 – 2011
• Regional Beer Markets Change in Packaged and Draft Volume 2007 – 2011
• The Leading States in Packaged Beer Volume 2006 – 2011
• The Leading States in Draft Beer Volume 2006 – 2011
• U.S. Imported Beer Market Packaged and Draft Volume and Share 1972 – 2011
• U.S. Imported Beer Market Packaged and Draft Volume Growth 1973 – 2011
• U.S. Imported Beer Market Packaged Volume by Container Type 2006 – 2011
• U.S. Imported Beer Market Share of Packaged Volume by Container Type 2006 – 2011
• U.S. Imported Beer Market Change in Packaged Volume by Container Type 2007 – 2011
• U.S. Imported Beer Market Dollar Value by Container Type 2006 – 2011
• U.S. Imported Beer Market Share of Dollar Value by Container Type 2006 – 2011
• U.S. Imported Beer Market Change in Dollar Value by Container Type 2007 – 2011
• U.S. Specialty Beer Market Estimated Packaged and Draft Volume 2006 – 2011
• U.S. Specialty Beer Market Share of Estimated Packaged and Draft Volume 2006 – 2011
• U.S. Specialty Beer Market Change in Estimated Packaged and Draft Volume 2007 – 2011
7. BEER INDUSTRY PRICING IN THE U.S.
Beer Pricing
• Consumer Prices
• Producer Prices
• Producer Prices by Package Type
Exhibits
• Consumer Price Indexes Beer and Ale vs. All Items Change 1975 – 2011
• Producer Price Indexes Malt Beverages vs. All Items Change 1990 – 2011
• Producer Price Index Malt Beverages vs. All Commodities Change by Package Types 1991 – 2011
8. BEER DISTRIBUTION IN THE U.S.
Beer Distribution
• Overview
• Volume by Distribution Channel
Exhibits
• U.S. Beer Market Estimated Volume by Distribution Channel 2006 – 2011
• U.S. Beer Market Estimated Share of Volume by Distribution Channel 2006 – 2011
• U.S. Beer Market Estimated Change in Volume by Distribution Channel 2007 – 2011
9. BEER ADVERTISING IN THE U.S.
Beer Marketing
• Overview
• Imported Beer
• Domestic Beer
Advertising Expenditures by Category
• Overview
Leading Beer Companies’ Advertising Expenditures
• Overview
• Advertising Dollars Per Barrel
Leading Brands’ Advertising Expenditures
• Overview
• Advertising Dollars Per Barrel
Advertising Expenditures by Media
• Overview
Exhibits
• Domestic and Imported Beer Market Advertising Expenditures 1981 – 2011
• U.S. Beer Market Advertising Expenditures by Category 2006 – 2011
• U.S. Beer Market Share of Advertising Expenditures by Category 2006 – 2011
• U.S. Beer Market Change in Advertising Expenditures by Category 2007 – 2011
• Leading Beer Companies Advertising Expenditures 2006 – 2011
• Leading Beer Companies Share of Advertising Expenditures 2006 – 2011
• Leading Beer Companies Change in Advertising Expenditures 2007 – 2011
• Leading Beer Companies Advertising Dollars Per Barrel 2006 – 2011
• Leading Beer Brands Advertising Expenditures 2006 – 2011
• Leading Beer Brands Share of Advertising Expenditures 2006 – 2011
• Leading Beer Brands Change in Advertising Expenditures 2007 – 2011
• Leading Beer Brands Advertising Dollars Per Barrel 2006 – 2011
• U.S. Beer Market Advertising Expenditures by Media 2006 – 2011
• U.S. Beer Market Share of Advertising Expenditures by Media 2006 – 2011
• U.S. Beer Market Change in Advertising Expenditures by Media 2007 – 2011
10. DEMOGRAPHICS OF THE U.S. BEER CONSUMER
The Beer Consumer
• Overview
• Budweiser and Miller Lite
The Imported Beer Consumer
• Corona Extra and Heineken
• Corona Light
The Specialty Beer Consumer
• Microbrews
• Samuel Adams
Exhibits
• Demographics of the Beer Consumer 2011
• Demographics of the Budweiser Consumer 2011
• Demographics of the Miller Lite Consumer 2011
• Demographics of the Corona Extra Consumer 2011
• Demographics of the Heineken Consumer 2011
• Demographics of the Corona Light Consumer 2011
• Demographics of the Microbrew Consumer 2011
• Demographics of the Samuel Adams Consumer 2011
11. THE PROJECTED U.S. BEER MARKET
The Projected National Beer Market
• Overview
• The Projected Beer Market by Category
• The Projected Packaged and Draft Beer Markets
Exhibits
• The Projected U.S. Beer Market Volume 1965 – 2016
• The Projected U.S. Beer Market Change in Volume 1976 – 2016
• The Projected U.S. Beer Market Compound Annual Growth 1981 – 2016
• The Projected U.S. Beer Market Per Capita Consumption 1965 – 2016
• The Projected U.S. Beer Market Volume and Growth by Category 2011 – 2016
• The Projected U.S. Beer Market Share of Volume by Category 2011 – 2016
• The Projected High-End U.S. Beer Market Volume and Growth by Category 2011 – 2016
• The Projected High-End U.S. Beer Market Share of Volume by Category 2011 – 2016
• The Projected U.S. Packaged and Draft Beer Markets Volume and Growth by Category 2011 – 2016
• The Projected U.S. Packaged and Draft Beer Markets Share of Volume by Category 2011 – 2016
Appendix
U.S. Population by Region 1976 – 2011

Price: $ 8995.00

Related research categories

By sector: Beer (in Beer & Cider)

By market: United States (in North America)