2012 Global Bottled Water Market

2012 Global Bottled Water Market

Published: February 2013
Publisher: Beverage Marketing Corporation
Product ref: 159616
Pages: 265
Format: PDF
Delivery: By product vendor

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This comprehensive study looks at worldwide, continent and country bottled water trends. It discusses the leading companies' brands and strategies. It also includes five-year projections.

Although the global per capita consumption figure may belie vast regional differences, bottled water's persistent global growth indicates its suitability for diverse markets. Consumers have demonstrated demand for it in highly developed markets, in less developed ones and in economies in transition, demonstrating the beverage's versatility.

  • Bottled water has been able to make strong volume gains over the last decade and a half by successfully tapping into some divergent consumer trends around the globe.
  • Bottled water is in many respects the ideal category for beverage manufacturers. It is characterized by high gross margins, the ability to segment the market, the possibility of trading up and high growth.
  • In developed countries such as the U.S. and Canada, bottled water has tapped into a growing health and well-being consciousness on the part of consumers.
  • This increased health awareness has helped position bottled water as an alternative not only to tap water, but, perhaps most important, as an alternative to carbonated soft drinks (CSDs) and juice drinks, in the multiple beverage marketplace. Many in the developed world see bottled water as not only a way of achieving hydration, but as a functional beverage as well.
  • At the same time, in the developing world, bottled water is increasingly positioned as a safe and relatively affordable alternative to the often-unsafe tap water found in many countries.

While much of the world's bottled water market is still highly fragmented and controlled by local brands, consolidation is rapidly occurring, as four companies have come to dominate much of the market.

  • Swiss food and beverage company NestlĂ© and French entity Danone are the traditional leaders of the bottled water pack. Both companies centered their operations around the core markets of Western Europe and the U.S.

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Related research categories

By sector: Water

By market: Global

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