2012 Global Beer Market

2012 Global Beer Market

Published: December 2012
Publisher: Beverage Marketing Corporation
Product ref: 155533
Pages: 484
Format: PDF
Delivery: By product vendor

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GLOBAL PERSPECTIVE.

As beer industry globalization continues apace, this report charts the latest developments, with data on volume by country, continent, brewer and brand. It provides highly detailed profiles of the leading brewers and discusses the impact of the mergers and acquisitions reshaping the industry. It also offers Beverage Marketing's five-year market projections through 2016.

Report Extract:

A few adept multinational giants increasingly dominate an international industry that grows less and less fragmented with every passing year.

  • As of 2010, one brewer accounted for double-digit share of the world's beer. As recently as 2003, none did.
  • The biggest brewer by volume (Anheuser-Busch InBev) commanded 21.7% of the 2010 international industry total.
  • In 2010, the world's 40 largest brewers together produced nearly six-sevenths of all the beer in the global marketplace.
  • While the burgeoning share held by the leading brewers should not be disregarded, their hold on their industry suffers by comparison with the global carbonated soft drink (CSD) market, where one company (Coca-Cola) handily dominates. All by itself, the leading company contributes approximately half of all global CSDs, and it takes only the top three firms to account for four-fifths of total volume.
  • Moreover, there exists no brand with a truly dominant, or even particularly large, global market share. The number-one brand (Snow) accounted for only 4.6% of overall volume. (In 2007, Snow overtook Bud Light as the biggest global beer brand.) Bud Light's share of the world's beer increased to 3.3% in 2010.

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Global


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