June 2008 management briefingIn 2000, retail market researchers at Verdict called them ‘Continental discounters’, while they are known in the UK as the discount grocers. Whatever their nickname, the likes of Aldi, Lidl and Netto are all renowned for their low prices, which has generated plenty of support around the world. Hard discounters in the UK have had it tougher than in their country of origin – Germany – and many other parts of Europe where the format was quickly received and accepted into the mass grocery retail (MG