April 2004 management briefing

Did you know that vodka is the world’s most popular spirit drink. The global vodka category continues to thrive with most of the international brands’ sales ever rising. More and more brands and variants appear as the category becomes increasingly innovative. This 43-page management briefing gives you great insight in to the emerging markets and profiles the leading international and regional vodka brands. The report also discusses the latest issues confronting the vodka industry and tells you w

BRIEFING: The Global Market for Vodka

1 April 2004

Did you know that vodka is the world’s most popular spirit drink. The global vodka category continues to thrive with most of the international brands’ sales ever rising. More and more brands and variants appear as the category becomes increasingly innovative. This 43-page management briefing gives you great insight in to the emerging markets and profiles the leading international and regional vodka brands. The report also discusses the latest issues confronting the vodka industry and tells you which brand belongs to which company.

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April 2004 management briefing

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