Management Briefing

BRIEFING: Who Drinks Italian Wine in the UK 2004-2005

Most popular

What will be Ian Curle's Edrington legacy?

Should Pernod dump wine, bunk up with Brown-Forman

Interview, Pernod Ricard CEO Alex Ricard - Part I

2019 - The year of at-home drinks machines - Focus

MORE

Italian wine forms part of the drinking repertoires of over half of UK consumers. However, there are relatively few core Italian wine drinkers, and while these "Loyalists" tend to be younger, their spending patterns and price sensitivity do not offer big opportunities to increase sales and profits. Older consumers appear to retain Italian wine in their repertoires, though this relationship would appear not to have much strength. While Italy is unlikely to disappear from UK wine drinkers' repertoires, it may be losing share of wallet to more distinctive and heavily marketed offers from Old World neighbours France and Spain, and more significantly from the New World producers such as Australia, Chile and South Africa. Discover more about the demographics, behaviours and attitudes of the loyalists and trialists with this just-drinks management briefing.


Related Content

The Millennial Consumer - Who are they? - March 2016 Management Briefing, Part I

The Millennial Consumer - Who are they? - March 2016 Management Briefing, Part I...

Do consumers care where wine brands come from or how they're made? - Comment

Do consumers care where wine brands come from or how they're made? - Comment...

Is Gruppo Campari poised to re-enter the M&A frame? - Analysis

Is Gruppo Campari poised to re-enter the M&A frame? - Analysis...

How are changing eating habits affecting wine consumption in the UK? - Consumer Trends 

How are changing eating habits affecting wine consumption in the UK? - Consumer Trends ...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?