April 2006 management briefing

This month's just-drinks briefing unravels some of the 'mystery' behind the purchasing trends of European retailers and answers the tricky questions facing every drinks manufacturer when it comes to supplier-retailer relationship. It provides advice on how to get your products stocked by major retailers, how to keep your product in favour, and details of what's happening in private label sales. Tables included show overall company sales and private label share of sales from 2004, featuring ten leading European retailers used for reference throughout this briefing including Tesco, Lidl and Carrefour.

Download this briefing here