Market research
This month's briefing, is the latest edition of the hugely successful 'Power 100' produced by Intangible Business. The report once again ranks the world's 100 most powerful spirits & wine brands. Compiled by a leading panel of experts, the tables make interesting reading, especially if you're marketing one of the brands featured, with the brands being 'scored' on 'hard' and 'soft' measures including share of market, brand growth, brand awareness and relevancy.
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