Management Briefing

BRIEFING: The ‘magnificent seven’ drinks trends to 2013

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Budweiser Brewing Group - The end of A-B InBev?

Carlsberg's priorities for the years ahead

A-B InBev - getting ready for Heineken in China?

The just-drinks Analyst returns

Molson Coors - Present and future

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This month's briefing has been written following the success of the first magnificent seven briefing published by just-drinks in July 2006. While health, convenience and indulgence (dubbed the three megatrends) continue to dominate growth strategies within the global drinks industry, a number of emerging trends are also making a significant impact on communications, new product development (NPD) and consumers' purchasing habits. We offer insight and perspective on drinks trends currently influencing manufacturers, retailers and consumers in the global marketplace.


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