It has been identified that seven key trends are making their mark on the drinks industry, offering huge potential, and significance to today's drinks industry executive. The "magnificent seven" trends: health, convenience, premium and indulgence, exclusivity, ethics, bespoke and 'free from' are already stirring interest within the global drinks industry, and just-drinks believes that due to a combination of micro and macro drivers, these trends are set to explode over the next six years.