Management Briefing

BRIEFING: The Global Market for Whisk(e)y

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018

MORE

March 2004 management briefing

Although the international whisk(e)y market continues to be led by India, the global whisk(e)y market now accounts for around 130m cases, easily the largest spirits category. As are producers in other sectors, the whisk(e)y trade are trying to reach a younger audience, without losing their tradition. Scotch whisky is the largest of the whisk(e)y sectors. There are two deluxe Scotch brands amounting to almost 7m cases and 17 standard Scotch whisky brands now selling in excess of 1m cases annually. With over 40 pages of data and analysis, this members-only management briefing discusses the leading international and regional brands ranked by volume, export statistics, the Diageo breakthrough in fight against counterfeit products and plenty more. Discover the sales figures for each brand, where their top markets lie and the brand portfolio for each company.

Download this briefing here


Related Content

What are the growth prospects like for international whisk(e)y? - Research in Focus

What are the growth prospects like for international whisk(e)y? - Research in Focus...

2017

2017 "the year of baijiu" as brand value overtakes whisk(e)y - figures...

"Our ambition is to make Scotch the number one international spirits category in China" - Interview ...

International Wine & Spirit Competition 2017 - Spirits - Part II - whisk(e)y winners

International Wine & Spirit Competition 2017 - Spirits - Part II - whisk(e)y winners...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?