Management Briefing

Rebranding in the Drinks Industry - Part III - Rebranding Case Studies

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What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Coca-Cola and packaging's ecommerce evolution

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It's case study time in this month's management briefing. In this, the penultimate part of Richard Woodard's look at rebranding, we see the right - and the wrong - way to do it.


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