Management Briefing

Rebranding in the Drinks Industry - Part III - Rebranding Case Studies

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The just-drinks Analyst returns

just-drinks speaks to Distill Ventures' CEO

Why spirits must rethink its future positioning

The just-drinks Analyst returns

"Too many tuxedos, too much bling" - BrewDog

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It's case study time in this month's management briefing. In this, the penultimate part of Richard Woodard's look at rebranding, we see the right - and the wrong - way to do it.


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