Social Media - Part III: PepsiCo, Unilever Aim to Connect with Consumers
By Jonathan Thomas | 26 July 2011
Our latest management briefing, a combined effort with our sister site, just-food, is an extended, three-part preview of 'Social Media in the Food and Drinks Industry', a report now available on just-drinks. In this final part, Jonathan Thomas looks at how two multinationals - PepsiCo and Unilever - have utilised social media to connect with their consumers.
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Our latest management briefing, a combined effort with our sister site, just-food, is an extended, three-part preview of 'Social Media in the Food and Drinks Industry', a report now available on just-drinks. In this final part, Jonathan Thomas looks at how two multinationals - PepsiCo and Unilever - have utilised social media to connect with their consumers.
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