Management Briefing

The Australian Wine Industry - Part II: Marketing

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To coincide with the London International Wine Fair, this month's management briefing is for all you wine companies out there, particularly those with Australian leanings. Richard Woodard offers an in-depth look at Australia's wine industry in this four-part briefing for May 2011. In part two, Woodard looks at the industry's use of marketing as times have turned tough.


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