The Australian Wine Industry - Part II: Marketing

By Richard Woodard | 20 May 2011

To coincide with the London International Wine Fair, this month's management briefing is for all you wine companies out there, particularly those with Australian leanings. Richard Woodard offers an in-depth look at Australia's wine industry in this four-part briefing for May 2011. In part two, Woodard looks at the industry's use of marketing as times have turned tough.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

To coincide with the London International Wine Fair, this month's management briefing is for all you wine companies out there, particularly those with Australian leanings. Richard Woodard offers an in-depth look at Australia's wine industry in this four-part briefing for May 2011. In part two, Woodard looks at the industry's use of marketing as times have turned tough.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

AUS: SABMiller ups Foster's cash offer on tax ruling
SABMiller has raised its cash offer for Foster's Group after Australian tax authorities rejected a plan for Foster's to hand money back to its own shareholders in advance of the deal going through.

US: Unilever's Sam Spencer to join Tequila Avion
Tequila Avión, which secured a tie-up with Pernod Ricard in the summer, has appointed Sam Spencer as VP of marketing.

Product Launch - UK: Pernod Ricard's The Glenlivet Cellar Collection 1980
Pernod Ricard's The Glenlivet Cellar Collection 1980

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page