Management Briefing

June Management Briefing - The BRICM Markets – Part I

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The rise of the world's large emerging markets, Brazil, Russia, India, China and Mexico - or BRICM to give them their popular acronym - has been especially significant for the drinks industry. With its array of international and local brands and a growing inquisitiveness of consumers worldwide towards foreign drinks, the drinks industry is a good fit for globalisation.


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